Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy?

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Surprising? SaaS companies? Are you targeting bargain-hunters?

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Hubspot Marketing

AUGUST 9, 2018

Email Marketer. Email as a marketing medium may seem more traditional, but its effect is far from dead. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions. Growth Marketer. Content Marketer.

PR 144

PR Marketers Marketing Non-Profit 144

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

OnPassive Marketing

MAY 18, 2022

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. Inbound marketing can also help you increase revenue and decrease expenses. Why Inbound Marketing Is Essential For Sustainable Business Growth. Web Content: .

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Use Insider

MAY 2, 2024

Insider is the number one cross-channel customer journey platform for personalized customer experiences. Insider empowers brands to innovate through unified customer data , journey orchestration, and world-leading AI solutions. With an extensive solution like Insider’s Sirius AI , you can boost productivity by up to 60%.

Retail 52

Retail eCommerce Product Transform 52

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). They then built and implemented their account-based multi-touch marketing campaign around those targets. Touch 3: Marketing email.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

AWeber

JUNE 17, 2024

Think of them as intangible products that hold value—like ebooks, courses, templates, and more. You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. Then, you can sell a recipe ebook with 50 of your top recipes. And they still can be.

Product 52

Product eBook Non-Profit Shipping 52

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Close: You’ve got leads, great!

CRM 52

CRM Whitepaper eBook User-Generated 52

Rock Content

JANUARY 27, 2021

How to apply marketing analytics in your company. Event tracking is a custom Google Analytics setup that allows you to monitor certain user actions on a website. For example: download an ebook; watch a video (play, pause); scroll the page; click on an image. Set up event tracking. Define attribution models.

Analytics 105

Analytics Marketing Strategy Marketers Marketing 105

Lynton Web

NOVEMBER 9, 2023

Customer Acquisitions: Beyond leads, we want to understand how many of these leads are turning into customers. What's the acquisition cost, and what channels or forms are most effective in driving conversions? Email Marketing: Open rates , click-through rates, and conversion rates are just the tip of the iceberg.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition eBook User-Generated 59

Lusha

NOVEMBER 11, 2024

Instead: Send emails that talk about their specific problems Follow up after they download something from your website Suggest products that fit their needs When leads feel like you understand them, they’re more likely to trust you and buy from you. This could be blog posts, ebooks, case studies, webinars, or videos.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

CXL

FEBRUARY 3, 2022

Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Paid social: Turning marketing dollars into users. Image source.

Retail 85

Retail Traditional Marketing User-Generated Customer Journey 85

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated Inbound Marketing CRM 79

Rock Content

APRIL 20, 2020

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. You have to calculate the costs of social media, advertising, email marketing software packages, paid promotions, other tools, and platforms used for content distribution.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Consideration Stage Tactics Once you’ve captured the attention of potential customers, the consideration stage is where you nurture their interest and build trust.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Rock Content

OCTOBER 13, 2020

As a marketer, you are aware of the costs involved in attracting new leads from the start. Customer Acquisition Cost (CAC) is always higher when the buyer journey is longer. Apart from a fixed program, this is the best way to convince customers to come back. Automation for email marketing can do that job for you.

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. A paid advertising campaign will look very different from a SaaS influencer marketing campaign. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

Offering free resources, like ebooks, templates, freemiums, or free trials allows potential customers to experience the value of your product first-hand prior to committing to a monthly or annual subscription. A paid advertising campaign will look very different from a SaaS influencer marketing campaign. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Lusha

JULY 11, 2024

This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. Here are some effective lead nurturing strategies: Email Marketing: Drip campaigns are a series of automated emails that deliver valuable content to leads over time.

Whitepaper 52

Whitepaper Transform CRM Key Performance Indicator 52

Lusha

JULY 17, 2024

Improved Sales and Marketing Alignment: ABM requires close collaboration between sales and marketing teams, fostering a unified approach to customer acquisition. How to Develop an ABM Strategy Identify Target Accounts: Select high-value accounts that align with your ideal customer profile (ICP).

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Duct Tape Marketing

MARCH 17, 2023

All the search marketing in the world and email marketing in the world will not make you aware of that opportunity cuz they're just not gonna talk to anyone. And of Mutiny a marketing AI firm. May 2nd, 2023, the ebook can be advanced ordered, but the physical book for some reason cannot.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Unbounce

MAY 1, 2024

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Want to know what makes your customers tick? Read the full Going case study here.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Rock Content

MARCH 4, 2020

Now, you can target groups by their similarities, customizing the message and making it more real and directed to them. Email marketing, online advertising, niche marketing: all of these strategies can be customized to reach the audience that you want. . Digital Marketing Strategies. Email Marketing.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Lusha

NOVEMBER 11, 2024

Launch targeted campaigns: Easily import leads found by Lusha into your email marketing or sales engagement platforms for focused outreach. Key Parts of Inbound Sales Content Marketing: This means creating and sharing useful, informative content that addresses your target audience’s problems and interests.

CRM 52

CRM Whitepaper User-Generated Non-Profit 52

Hubspot Marketing

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketers Marketing User-Generated 52

Lynton Web

MARCH 7, 2024

Attribution Reports Attribution reports take analytics to the next level by helping you understand the customer journey. These reports show how different touchpoints contribute to conversions, providing insights into which marketing channels are most effective for customer acquisition and retention.

Customer Acquisition 105

Customer Acquisition User-Generated Analytics Customer Journey 105

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. That's right, duct Tape Marketing podcast listeners who sign up via that link.

CMO 88

CMO Customer Journey Transform User-Generated 88

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. That's right, duct Tape Marketing podcast listeners who sign up via that link.

CMO 74

CMO Customer Journey Transform User-Generated 74

Backlinko

MAY 14, 2024

These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. Email Marketing Email marketing is a powerful way to nurture leads, build customer loyalty, and drive sales.

PR 107

PR Customer loyalty User-Generated SEO 107

Lusha

NOVEMBER 18, 2024

Inbound Prospecting Strategies Content Marketing : Create and share valuable, informative content that appeals to your target audience. This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40