Remove Customer Acquisition Remove eBook Remove Entertainment
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[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention

Adobe Experience Cloud Blog

To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. And gone are the days when gifting meant shipping physical items to customers.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Sometimes this means education or even entertaining.

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Modern SEO: Packaging your brand and marketing for Google

Search Engine Land

A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. A blog for the content that fits in between these two extremes (and can also be an opportunity to simply entertain and engage). What audience you serve. Downloads (i.e.,

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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it!

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Instead, it should educate, entertain, or inform.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. CAC is the cost of reeling in a new customer.

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Interactive Content Guide: how to bring life to your Content Marketing strategy

Rock Content

Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Ebooks, infographics, and blog posts are valuable for educating consumers because they bring a lot of information. Interactive content, therefore, combines information and entertainment. Combine content and experience. Made with Ion.