Marketers Claim a Broader Role and Increased Influence Amid Pressures
The CMO Survey
APRIL 1, 2025
AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% increase in customer satisfaction (up from 6.1%) 10.8% Key performance indicators reflect these challenges: Corporate sales growth fell to 8.3%, continuing a two-year decline from 14.1%
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