Remove Customer Acquisition Remove Market Trends Remove Price
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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

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AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

Automate A/B tests in your customer acquisition funnel. If there is one thing I’ve learned during my marketing career, it is that effective marketing is all about testing. These AI conversion rate optimization tools let you forecast user behavior — or even market trends. Use predictive analytics tools.

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Reasons Why Customer Reviews Are Important for a Business

SocialPilot

Why Because reviews with customer photos and detailed feedback add a sense of authenticity, build trust, and ultimately drive sales. Reduce Acquisition Costs Online customer reviews play a significant role in reducing customer acquisition and marketing costs for businesses, especially for high-value products.

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What Is Revenue Operations (RevOps)?

Lusha

These could include: Revenue growth rate Customer acquisition cost (CAC) Customer lifetime value (CLTV) Sales cycle length Lead conversion rate Customer satisfaction scores By tracking these KPIs, you can measure the effectiveness of your RevOps efforts and spot areas for improvement.

CRM
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7 Best BrightLocal Alternatives for Reputation Management (2025)

SocialPilot

Considering alternatives to BrightLocal can be a smart move, especially if youre looking for specific features or better pricing. Pricing Concerns While BrightLocal offers a robust suite of local SEO and reputation management tools, its pricing plans might not align with everyones budget. month with unlimited user access.

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The Best AI Tools for Ecommerce & How They'll Boost Your Business

Hubspot Marketing

AI tools can help you uncover insights you might miss in your customer data. Using those valuable insights, AI can help you predict and forecast customer behavior and marketing trends, helping you and your team create a better marketing strategy with a higher likelihood of success. per customer.

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What Is a Sales Strategy? Playbook and Templates for Success

Lusha

Sales teams that use data gain a big advantage in: Understanding their customers Identifying opportunities Making informed decisions Data can provide valuable insights into: Customer behavior: What are your customers’ pain points? Market trends: What are the latest developments in your industry?

CRM