Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing.

Marketing Strategy

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Anticipating customer behavior to drive personalization.

Analytics

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Here are some challenges I've faced and observed in marketing reporting.

Analytics

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Relationship marketing. What Is Relationship Marketing? The solution?

Shoppers

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Customer Acquisition

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads.

Transform

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. For example, engaged customers can generate up to 1.7

CRM

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Influencer Marketing

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. First-party data collected from your websites, apps, physical stores or directly from customers.

CRM

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. We didnt fully understand how customers found and engaged with our product.

Customer Acquisition

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. When it comes to marketing, Im sure we can all agree that an omnichannel approach is best.

Transform

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing

Martech

JULY 21, 2025

Consider: Discovery → Exploration → Commitment → Satisfaction → Transformation. Customer acquisition costs continue climbing while attention spans shrink. Discovery and aspiration: Reading the room Your customers start their journey long before they find you. They need guidance, not sales pitches.

Transform

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding

Martech

JULY 2, 2025

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. Marketing teams invest in technically impressive platforms that fail to deliver practical value. Because ticking boxes doesn’t transform marketing operations. Innovative marketing leaders flip the script.

Transform

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Martech

JUNE 9, 2025

The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. Digital twin tools and technologies. Up to 65.7%

Transform

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about.

eCommerce

Marketing Insider Group

OCTOBER 1, 2024

CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns. CRM insights allow companies to offer tailored recommendations, improving customer satisfaction and loyalty. These insights mean businesses can develop more personalized customer engagement and retention strategies.

CRM

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. What’s the Difference Between Brand Loyalty and Relationship Marketing?

Branding

Martech

JUNE 10, 2025

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines. It happened so fast that many are still catching up.

Transform

Lynton Web

JANUARY 27, 2025

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

Transform

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. When it comes to selecting a premier email marketing platform , Insider stands out.

Customer

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Predictive analytics that supposedly tell you what customers want before they know themselves. This transformation creates fear.

Finance

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Marketing work management tools: Help track progress. It’s a tricky balance. Demand generation drives action.

Branding

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. A credible brand is more likely to attract high-value customers who are willing to advocate for your business.

Customer

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights.

CRM

Sales Force: CMO

JUNE 17, 2025

Our goal going into the event was to help prepare marketers for the age of AI agents. Our sessions took deep dives into agentic marketing, including how it works in Marketing Cloud Next. Agentic marketing puts autonomous AI agents to work across every touchpoint. Available to watch anytime you’d like!

Transform

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 As marketers, we have to overcome these ongoing challenges and adapt to this ever-evolving landscape.

Advertising

Martech

AUGUST 8, 2025

These multidisciplinary units bring together marketing and technology specialists to manage creative processes. Why traditional models no longer hold Over the past decade, creative operations have evolved from an overlooked back-office function into a critical driver of marketing efficiency, quality assurance and scalable content production.

Transform

Welcome Software

FEBRUARY 27, 2025

Poor personalization doesn't just impact immediate sales and profitability; it can create a ripple effect that negatively impacts customer engagement across the board. Optimizely has helped hundreds of leading retailers transform their customer experiences through sophisticated personalization.

Retail

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO

SocialPilot

JULY 28, 2025

And our job as marketers is to leverage them well. In this blog, we will discuss how Trustpilot reviews can be marketed. It transforms the voice of one happy customer into public reassurance for the next hundred. It’s a built-in credibility engine, turning satisfied customers into your most persuasive marketers.

Marketing

Hubspot Marketing

JUNE 4, 2025

My transformation from serving customers to nurturing a community didn't happen overnight. Customer support lit up. Below, Ill discuss how community can transform your business trajectory. It's where transactions transform into relationships, and casual buyers become passionate advocates. It started with a crisis.

Transform

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM