Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

Transform 105

Transform CRM Analytics eCommerce 105

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. It can also help reduce customer acquisition costs.

Transform 142

Transform Customer Health Communications 142

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Anticipating customer behavior to drive personalization.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads.

Transform 127

Transform Analytics Customer Acquisition User-Generated 127

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Here are some challenges I've faced and observed in marketing reporting.

Analytics 120

Analytics Transform CRM Marketing 120

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. For example, engaged customers can generate up to 1.7

CRM 78

CRM Customer Acquisition Transform User-Generated 78

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 123

Customer Acquisition Customer Key Performance Indicator Transform 123

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 112

Transform User-Generated Marketing Marketers 112

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 As marketers, we have to overcome these ongoing challenges and adapt to this ever-evolving landscape.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Marketing Insider Group

NOVEMBER 13, 2018

It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. A CX Consulting to talk about customer success. […].

Transform 91

Transform Customer Customer Acquisition Marketers 91

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. When it comes to marketing, Im sure we can all agree that an omnichannel approach is best.

Transform 97

Transform Customer Acquisition SEO Retail 97

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. First-party data collected from your websites, apps, physical stores or directly from customers.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Marketing Insider Group

OCTOBER 1, 2024

CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns. CRM insights allow companies to offer tailored recommendations, improving customer satisfaction and loyalty. These insights mean businesses can develop more personalized customer engagement and retention strategies.

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Predictive analytics that supposedly tell you what customers want before they know themselves. This transformation creates fear.

Finance 115

Finance Transform Customer Journey Customer Acquisition 115

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. All SaaS companies understand this.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. We didnt fully understand how customers found and engaged with our product.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Lynton Web

JANUARY 27, 2025

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Social Media Examiner

MARCH 23, 2023

In this article, you’ll discover a marketing strategy for acquiring new customers. How Customer Acquisition Can Transform Your Business Let’s think about where the money is on social media. Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you?

Transform 127

Transform Customer Acquisition Marketing Strategy Customer 127

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Martech

JUNE 24, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How does digital experience transformation connect to strategic capabilities? Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 114

Transform CMO Customer Acquisition Retail 114

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. It also gives insight into how organisations in the sector are changing their digital marketing strategies going into the next twelve months. . Content Direction and Volume.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. When it comes to selecting a premier email marketing platform , Insider stands out.

Customer 52

Customer CRM User-Generated Transform 52

Adobe Experience Cloud Blog

MAY 17, 2012

by Phil Fernandez Revenue Performance Management (RPM) is much more than improving the effectiveness and efficiency of sales and marketing. start-ups – to transform their revenue processes and realize significant increases in performance and results. more revenues and greater market share).

Management 115

Management Transform Customer Customer Acquisition 115

Hubspot Marketing

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. HubSpot Marketing Automation.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

The CMO Survey

JUNE 18, 2020

Covid-19 has accelerated the adoption of digital tools among companies and customers. indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. transforming their go-to-market business models. Reflecting this shift, 62.3%

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. How have you started to personalize your customer communications?

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. Preparation is vital.

Transform 130

Transform CMO Marketing Marketers 130

Adobe Experience Cloud Blog

MAY 24, 2011

by Phil Fernandez On this blog I have consistently made the point that in today’s radically altered buyer/seller environment, companies need to make equally radical changes in their sales and marketing strategies to continue to grow and prosper. First, businesses today need to transform how they create, manage, and accelerate revenue.

Management 113

Management Transform Customer Acquisition Place 113