Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customer Marketing

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. Vanity metric No. Vanity metric No.

CRM

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Don’t sacrifice the specialized features essential to your marketing success in the name of efficiency. Even with a tech-savvy marketing team, CMOs should collaborate closely with IT on implementation and strategy.

Customer Acquisition

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. Something was off. Buyer personas.

Customer Acquisition

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. What is the customer lifecycle? The customer lifecycle outlines the journey from first contact to loyal advocate. What is customer lifecycle segmentation?

Health

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Customer Acquisition

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations.

Customer Acquisition

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketing

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Analyzing paid media performance isn’t just a good idea; it’s essential.

Transform

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. For example, engaged customers can generate up to 1.7

CRM

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Influencer Marketing

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about.

eCommerce

Martech

JULY 1, 2025

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. Let’s explore six silos we regularly see in marketing and revenue teams. It’s also a chance to gather early market feedback.

Thought Leadership

Hubspot Marketing

OCTOBER 28, 2024

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. If they spot any disturbing, recurring user behavior, it can send you an alert straight away.

Customer Acquisition

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. When it comes to selecting a premier email marketing platform , Insider stands out.

Customer

Martech

JULY 22, 2025

If you own a marketing budget, you know they’re under constant scrutiny. Yet, many organizations are guilty of making common allocation mistakes that can stunt growth, waste precious resources and obscure the actual performance of marketing. If you’re going big to bring a new product to market, you have a growth model.

CRM

Backlinko

NOVEMBER 29, 2024

You track metrics like traffic, rankings, and user behavior to figure out what’s working. Their priorities include: Increasing revenue Cutting costs Gaining market share from competitors For them, key metrics include things like revenue from organic search, customer acquisition cost (CAC), and market share growth.

Analytics

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. It might use martech to disrupt the status quo and capture market share quickly.

User-Generated

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management

SMA Marketing

MAY 15, 2025

AI Summary: This article helps marketing leaders track what matters most by outlining the 20 most important KPIs for campaign performance. Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. But it goes deeper than that.

Customer Acquisition

Marketing Insider Group

SEPTEMBER 9, 2024

Quick Takeaways A sales funnel guides prospects from awareness to action, helping convert them into paying customers. Monitoring conversion rates, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Average Order Value (AOV) helps gauge your funnel’s profitability.

Customer Acquisition

Martech

JUNE 10, 2025

Brands face challenges connecting with their consumers as the digital landscape fragments, a situation exacerbated by AI evolution and user adoption. They have to weather long sales cycles, complex decision-making, high cost-per-acquisition and regulatory scrutiny. AI optimization. It happened so fast that many are still catching up.

Transform

Power Digital Marketing

JUNE 3, 2025

For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. The brands seeing success on TikTok aren’t just posting.

Marketing Strategy

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Demand generation drives action. It’s a tricky balance. It works because: Brand awareness builds trust.

Branding

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. When it comes to marketing, Im sure we can all agree that an omnichannel approach is best.

Transform

Martech

MARCH 10, 2025

With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. Conversational search is how AI-powered search engines generate responses and interact with users naturally. Email: Business email address Sign me up!

User-Generated

SocialPilot

JANUARY 27, 2025

A credible brand is more likely to attract high-value customers who are willing to advocate for your business. People trust online customer reviews 12 times more than other marketing materials, and some customers take it as a personal recommendation. Incorporate testimonials and ratings into your marketing campaigns.

Customer

Hootsuite

JULY 15, 2025

To maximize your effectiveness, consider strategies like zero-click content that can keep users engaged without leaving the platform. Clicks How many times users click the link in your post. Shares How many times your post has been shared from one user to another. Using the Ow.ly Here’s how to calculate it: 14.

Analytics

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. Get the newsletter search marketers rely on. Business email address Sign me up!

Non-Profit

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?

Manufacturing

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. Technology Customers & awareness 3.1. Content Marketing 4.6.

Customer Acquisition