Martech

JANUARY 22, 2024

Joint brainstorming sessions, experimentation with new technologies and collaborative campaigns enable both entities to leverage each other’s expertise. By iterating on strategies based on shared learnings and feedback, they can enhance customer experiences, fine-tune targeting approaches and drive revenue growth.

CRM 101

CRM Digital Marketing Customer Acquisition Communications 101

Sachs Marketing Group

NOVEMBER 1, 2023

By measuring ROI, you gain clarity on which marketing initiatives work, and which don’t, and how you can optimize your budget for maximum impact. This not only helps in justifying marketing expenses but also in making informed decisions that contribute to business growth. Want to Improve the ROI of Your Digital Marketing?

Digital Marketing 52

Digital Marketing Non-Profit Health Real Estate 52

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Attendees are often looking for events where they can sharpen their skills and learn about new technologies. These technologies can include your own product. Education- and acquisition-driven goals include: New customer acquisition. Customer satisfaction. Customer retention.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

DIY Marketers

DECEMBER 21, 2021

The biggest complaint I hear is that small businesses are frustrated by their marketing efforts (and their marketing team) for not meeting marketing goals. Sure, you’ve picked an overall marketing strategy, and run some marketing campaigns. Are there technological factors creating threats?

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Customer Acquisition 70

Adobe Experience Cloud Blog

JANUARY 7, 2015

The ability to tune into strategies that put the user before the product. A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). This struggle is real.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Marketing Insider Group

MAY 24, 2012

How are marketers re-balancing to face these challenges? Marketers need continual content initiatives that tell stories over time. This is putting new demands on marketing departments skills and resources. It builds stronger brands up and down the marketing funnel and well beyond the sale.

Content Marketing 83

Content Marketing Entertainment Customer Acquisition Marketing 83

Neil Patel

JANUARY 18, 2023

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. These changes caused SEOs to adjust their strategy and see past content differently. Google Algorithm Updates And Their Impact.

SEO 113

SEO Gen Z User-Generated Advertising 113