Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Whitepaper 70

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. These four SEO types combine to create your SEO strategy at a high level. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy.

SEO 118

SEO B2C PR Whitepaper 118

Neil Patel

JANUARY 2, 2021

Marketing automation frees you (and relevant people on your team) from mundane tasks. For example, say someone signs up to download a whitepaper on your landing page. LeadMD specializes in setting up these types of integrations: LeadMD is the go-to marketing automation company for integrating your tech stack.

CRM 145

CRM Marketing Marketers Price 145

Adobe Experience Cloud Blog

JANUARY 7, 2015

The ability to tune into strategies that put the user before the product. A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). This struggle is real.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Customers.ai

JANUARY 26, 2024

After discovering your ideal customer profiles and creating lists of target accounts to go after, let Metadata’s AI operator execute campaigns for you. All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. How do B2B and B2C marketing tools differ?

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Hootsuite

FEBRUARY 12, 2015

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Try it for free for 30 days!

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Hootsuite

FEBRUARY 12, 2015

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Try it for free. Learn more.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Hubspot Marketing

MARCH 21, 2024

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. You can try HubSpot’s marketing automation tool to get started today.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Search Engine Land

JANUARY 16, 2024

If you take a closer look at your demographic data and the results come as a surprise, you’ll need to ask yourself two questions: How do I shift my marketing strategy to continue resonating with my current audience for years to come? Make responding to user feedback and pain points part of your content marketing strategy.

Customer 101

Customer Customer loyalty User-Generated Traditional Marketing 101

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 117

B2C Whitepaper Marketing Marketers 117

Search Engine Land

JANUARY 17, 2024

More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. Downloads (i.e.,

SEO 123

SEO Branding Entertainment Communications 123

Marketing Insider Group

FEBRUARY 8, 2021

Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing builds brand awareness in a crowded field and drives ROI. With a comprehensive content marketing strategy, SaaS brands can showcase their products’ unique value.

Content Marketing 130

Content Marketing Whitepaper Marketing Marketers 130

Rock Content

APRIL 21, 2020

What was just a trend has now become a necessity for market survival. Content marketing keeps this customer engaged with your brand and allows the availability of various types of after-sales content, such as newsletters, which reinforce long-term loyalty. Reduces Customer Acquisition Cost (CAC).

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Avoid these costly mistakes in the first stage of your demand generation strategy: Not adjusting your KPIs. email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 55

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 55

Hubspot Marketing

AUGUST 9, 2018

Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition.

PR 125

PR Marketing Marketers Non-Profit 125

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. White Papers. Optimize lead generation and conversion rates.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 110

Copywriting CMO PR Social Media Marketing 110

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 121

B2C Marketing Automation Platform Gen Z Whitepaper 121

Hubspot Marketing

JUNE 26, 2018

Let’s dive into why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively. Email marketing effectiveness There are 3.8 Two thirds of customers have made a purchase as a direct result of an email marketing message. Whitepaper.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. The tool has ready-to-use templates with customizable fields, including motivations and frustrations, to help you identify your ideal customer. Like white papers and case studies.

PR 102

PR Customer loyalty User-Generated Marketing 102