Remove Customer Acquisition Remove Performance Marketing Remove Transform
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Marketers must adapt to a changing world

Martech

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

Transform 135
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How smarter measurement can fix marketing’s performance trap

Martech

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?

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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Its the marketing equivalent of I dont know where were going, but were making great time! But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. But what if we let our customers guide us instead of the other way around?

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Why high-consideration industries need AI optimization

Martech

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines.

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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Similarly, customer service reports can highlight response times or satisfaction levels, giving businesses a clear view of how well they meet customer needs. Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. What is CRM Analytics?

CRM 113
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5 drivers of full-funnel growth with CRM and CDP data

Martech

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy.

CRM 78
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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.