Customer Acquisition Performance Marketing Transform 
Martech
AUGUST 13, 2024
The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.
Martech
APRIL 3, 2025
Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?
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Martech
DECEMBER 16, 2024
Its the marketing equivalent of I dont know where were going, but were making great time! But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. But what if we let our customers guide us instead of the other way around?
Marketing Insider Group
OCTOBER 1, 2024
Similarly, customer service reports can highlight response times or satisfaction levels, giving businesses a clear view of how well they meet customer needs. Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. What is CRM Analytics?
Martech
MAY 7, 2025
The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy.
Martech
MAY 27, 2022
With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
The CMO Survey
JUNE 18, 2020
indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. of marketers report that marketing has become more important since Covid-19 hit. of marketers reporting losing over 50% of their revenue.
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