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This day in search marketing history: January 23

Search Engine Land

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row.

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This day in search marketing history: March 2

Search Engine Land

Bing Entity Search API is now available 2018: The API let you pull Bing Knowledge Graph information about people, places, things, and local businesses directly into sites and apps. Yelp offers new ad customization to advertisers 2018: Advertisers could pick an image and favorite review or let an algorithm do it for them.

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How to optimize your ecommerce ad spend and budget for the best ROI

Search Engine Land

For example, stronger ROAS from returning customers and a lower one from new. Get the daily newsletter search marketers rely on. Keep your segments in place Similarly to audiences, when Google tells us to consolidate campaigns (which you should listen to an extent), there is still value in having some level of segmentation.

eCommerce 112
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How to increase LTV with PPC

Search Engine Land

You could assume that the LTV of a customer for a real estate agency is significantly higher than that of a coffee machine seller. per coffee because you price them that low). Conversely, LTV can also help you find your best customers, which can translate into your best services/products. Does your copy include pricing terms?

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10 SEO challenges faced by fast-growing SaaS companies

Search Engine Land

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. SUBSCRIBE See terms.

SEO 119
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Amazon advertising optimizations to crush Q4

Search Engine Land

You shouldn’t place all your eggs in one basket. Sponsored products are cost-per-click ads that show up on Amazon’s results page when a customer searches for something. Sponsored product campaigns are easy to create and allow you to control your costs by setting a price on how much you’ll spend per click.

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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

If your business has high variability in sales value within the same product or service category, you’re better placed to reap the rewards of Target ROAS. Using value-based bidding in low variability scenarios What if your products or services are priced similarly? Even if your prices are uniform, the profit margins may differ.

eCommerce 140