Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Vertical Response

JUNE 20, 2022

Try to diversify and customize your messages, track the results, and then adjust your strategy as needed. For example, you could send welcome emails to new subscribers, followed by informational emails revolving around your products or industry. Get Customers to Take Action. Interested to learn more?

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. There are three stages to this funnel: Awareness.

Whitepaper 96

Whitepaper Email Marketing Customer Journey Education 96

Content Marketing Institute

NOVEMBER 12, 2018

Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels. Since the essence of content marketing is about creating relevant and engaging materials for customers, content used on the marketing side could be used for sales onboarding and training.

Content Marketing 95

Content Marketing Whitepaper Customer Journey Education 95

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 85

Product Marketing Product Content Marketing Whitepaper 85

Martech

MARCH 2, 2022

What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? The problem lies in that the digitization of the sales environment has marketers falsely believing that they can accurately track a customer’s journey.

Whitepaper 113

Whitepaper Customer Journey Traditional Marketing Education 113

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. However, without a reliable source of leads for a product or service, you won’t reach your goals. If you are selling products online, you should consider creating content for navigational intent.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Litmus

OCTOBER 25, 2022

Day one just got under way, kicking off two days of action-packed education and inspiration. Lisa Wester (Senior Email & Marketing Automation Manager, Emerson ) shared why it’s vital to put the customer first and what that looks like for marketing orgs—including examples of how her team evolved from product- to customer-centric.

Whitepaper 90

Whitepaper Email Marketing Marketing Mix Management 90

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Duct Tape Marketing

FEBRUARY 18, 2020

The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. Sales materials still hold an important place in the customer journey.

Whitepaper 81

Whitepaper Customer Journey Digital Marketing eBook 81

Hubspot Marketing

APRIL 21, 2022

Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience. They have to serve different purposes as prospects are looking for varying information as they progress in the buyer’s journey. Whitepapers. Image Source.

Price 145

Price CRM Marketing Marketers 145

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Neil Patel

FEBRUARY 19, 2021

This can include a free PDF of a whitepaper, a budgeting worksheet, or a calendar. The point is to provide your audience with something of value that they will remember as they proceed along the customer journey. In this ad, the company specifically solves that problem for users seeking education app performance data.

Advertising 130

Advertising Advertisers Whitepaper Law 130

TechWyse

MARCH 8, 2023

Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services. So how do you nurture and pull them into your sales funnel?

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Duct Tape Marketing

DECEMBER 25, 2018

By using the data you’ve assembled on your current client base, you can establish a method for taking an educated guess about the value of a given prospect. You want to track the way your business guides prospects through the first part of their customer journey. What is the average deal size you see with first time customers?

CRM 62

CRM Whitepaper Customer Journey Management 62

Neil Patel

APRIL 2, 2021

Help them recognize they need what you offer to create a demand for your products or services. Demand generation is creating interest in your products or services to build a healthy pipeline of qualified leads for your sales team. They might show this by requesting more information or signing up for demonstrations of your products.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Marketing Insider Group

AUGUST 30, 2019

For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Customize your images for added relevance and branding. Experiment with short and highly educational videos. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Educational content. Think ebooks, white papers, webinars, and any how-to content you’ve created. Roundups, product or service reviews, and ‘best of’ pieces are all great examples of earned content distribution.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Scoop.it!

NOVEMBER 29, 2022

An effective content strategy can help potential customers understand your product. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your customer’s fingertips. For this reason, your content is essential to entertaining, educating, and converting potential customers.

Whitepaper 144

Whitepaper Thought Leadership Entertainment Education 144

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find. Context answers the how.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Marketing Insider Group

MAY 25, 2021

Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey. It can empower you to educate, attract, and convert prospects into leads and loyal customers. Direct quotes from real customers. Whitepapers.

Content Marketing 143

Content Marketing Energy eBook Marketing 143

Marketing Insider Group

JUNE 14, 2020

The major themes that emerge include tying content marketing efforts to business value, limited resources and internal tensions that hinder the content production process. Some marketers also struggle with building out a sustainable video content strategy that can product videos which can live and scale across multiple markets.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Rock Content

APRIL 15, 2024

SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity. Additionally, most SaaS customers make purchasing decisions for their entire company. Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Scoop.it!

NOVEMBER 22, 2022

Contrary to what some inexperienced marketers might expect, customer purchases don’t happen randomly and unexpectedly. . But waiting for someone to stumble upon your product or service isn’t exactly the best strategy for generating predictable revenue. They start educating themselves about the problem itself. Source: Vidyard.

Whitepaper 86

Whitepaper Customer eBook Education 86

CXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. What is demand generation?

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. 5 Types of Video Content Perfect for Each Stage of the Customer Journey. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Production. Do a Q&A.

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110

Moz

APRIL 3, 2019

Should you focus on research studies or whitepapers? There are many types of blog posts you can create, both for more the discovery phase of a prospect, as well as the mid-level, narrowing down phase in the customer journey. Whitepapers/E-books. Do you start a blog? Do you podcast? How do you really know what to do?

Branding 68

Branding Whitepaper Finance User-Generated 68

Marketing Insider Group

JANUARY 9, 2024

Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

User-Generated 60

User-Generated Whitepaper Education Communications 60

Marketing Insider Group

AUGUST 30, 2019

For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Customize your images for added relevance and branding. Experiment with short and highly educational videos. Create Content that Addresses Your Customer Journey.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

CXL

JUNE 2, 2022

Sales finds aligned accounts and works with marketing to create customized journeys. To achieve this, the company had to shift customer mindset from legacy on-premise deployments to modern data infrastructure. This required more product evangelism and customer wins. How complex is your product? Identifying.

Customer 82

Customer Direct Mail Marketing Marketers 82

CXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Sprout Social

APRIL 6, 2021

A lead refers to any information that you can use to identify someone interested in your products or service. You could also offer discount codes, case studies, webinars, whitepapers and more. Showcasing how clients have benefited from your products and services to demonstrate your brand value. Let’s take a look.

Whitepaper 140

Whitepaper B2C Promotion Advertising 140

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey.

Transform 74

Transform User-Generated Whitepaper Law 74

Martech

MARCH 22, 2022

This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Marketing automation. Transactions usually happen offline in B2B marketing. Account-based marketing.

Email Marketing 123

Email Marketing Law B2C Marketing 123

Content Marketing Institute

OCTOBER 8, 2018

In the old model, no built-in mechanism exists to guide production of the right kind of content for a given goal. Objectives like “educate our audience” or “raise awareness” sound valid. On YouTube, the viewers can’t immediately buy a product, sign up for a newsletter, or receive coded pixels for retargeting.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110