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Navigating the New Era of Email: Insights on Innovations for Marketers

Litmus

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. The good news?

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Customer journeys. What marketers should know about customer journey analytics : Customer journey analytics tell you how customers are engaging with you at each touchpoint. Email marketing.

Transform 121
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

This time, our theme is “The customer journey of a lifetime.” Customer journeys. What marketers should know about customer journey analytics : Customer journey analytics tell you how customers are engaging with you at each touchpoint. Email marketing.

Transform 110
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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

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Building a future-ready marketing operations team

Martech

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component. Sales and Marketing Automation.

Marketing 108
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How To Strike A Balance Between Global and Local Marketing

Pam Didner

You can also ask digital marketing to talk about customer journeys, website refresh, etc. Here is a long list of topics you can discuss: Marketing plans. Local marketing plan. Marketing research. Email marketing. Messaging framework. Product roadmap. Product launch plan. Local needs or gaps.

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Influencers and User-Generated Content: Making The Customer Journey Smarter

Scoop.it!

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. That’s why they’re trying to make the customer journey more interactive for their target audiences. You can hire a frontend development team to improve the user journey of your web.