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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1. SUBSCRIBE See terms.

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There are more than 4 types of search intent

Search Engine Land

Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO. Sure, both are looking for information about a movie, but they are in different stages of the customer journey.

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It’s time to unleash your CX activists: The MarTech Conference day two keynote

Martech

dealers (looking for the best price). Dealing with various possible sources of finance. Bombardment with marketing materials from a range of sources. Consideration. Consultations with, on average, 2.8 Nobody really owns the experience, so where’s the loyalty?

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How Wise’s Marketing Strategy Lead to Their Success

Exposure Ninja

Wise covers multiple niches on their blog, including personal finance, living abroad, travel tips and business. Covering multiple niches related to their brand is an excellent way to use their blog as they are creating content that is not only relevant to their service but also focuses on their different customer types.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Build Relationships with IT and Finance. Develop Strategic Marketing Objectives.

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Demystifying non-linear retail search journeys with behavioural economics

Econsultancy

They will help you best empathise with your customers and identify which emotions you could be using in your site design and content strategies. Understanding the customer journey. Based on our earlier example, this could be phone technical specs, price, personalisation options, finance options, warranty, delivery, etc.

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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Smart Execution is the secret sauce of the growth and marketing operating system Clare Price has created that has helped so many businesses achieve clarity, confidence, and control of all their marketing functions.