Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Pricing : Starts at $15/user/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers.

User-Generated 124

User-Generated Promotion Customer Journey Email Marketing 124

Martech

AUGUST 8, 2024

” The study was published in the Journal of Hospitality Marketing & Management. This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. The user can then add any missing items.

User-Generated 122

User-Generated Customer Journey Advertising Advertisers 122

Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. By comparing the sales performance of these groups with those exposed to the marketing efforts, you can estimate the incremental sales generated. Conversion rate: Percentage of users who completed a desired action (like making a purchase).

User-Generated 120

User-Generated Retail Marketers Marketing 120

Hubspot Marketing

NOVEMBER 5, 2024

CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action.

B2C 127

B2C Millennials Customer Journey User-Generated 127

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey. Focus on the platforms listed above to effectively drive growth and manage renewals.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. This helps you manage transitions in contact engagement. Bear in mind, in many cases, sales will manage these reports.).

CRM 124

CRM Health Communications User-Generated 124

Sprout Social

JUNE 13, 2025

Beyond measurement challenges, user behavior is evolving. With social media apps offering richer experiences, more and more users are choosing to stay within an app. Cost per view (CPV): This indicates whether your creative is cost-effectively engaging users. But customer journeys are complicated.

Analytics 108

Analytics Marketers Marketing Customer Journey 108

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect? Processing.

User-Generated 113

User-Generated Customer Journey Finance CRM 113

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Embrace the power of the marketing funnel Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

Customer Acquisition 123

Customer Acquisition Customer Journey Marketers Marketing 123

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When customers feel understood, they’re more likely to stick around.

Health 96

Health Customer Journey User-Generated Marketers 96

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Users no longer need to scroll through multiple sections to gather important information.

CRM 117

CRM User-Generated Analytics Management 117

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Customer Journey 136

Customer Journey Customer Social Media Marketing User-Generated 136

Martech

APRIL 10, 2025

Tailwind Purpose: Content circulation and traffic generation on Pinterest. million organic views generated for a single campaign and an 854% boost in blog traffic. It simplifies the audience research process, allowing users to create content with clarity and confidence. Email: Business email address Sign me up! Processing.

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Martech

MARCH 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter.

Customer Journey 110

Customer Journey Customer Manufacturing Marketing Automation Platform 110

Martech

DECEMBER 16, 2024

They decided to do something radical: talking with their customers instead of at them. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers.

Influencer Marketing 132

Influencer Marketing Key Performance Indicator Transform Marketers 132

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Marketing Insider Group

SEPTEMBER 9, 2024

Average Order Value (AOV) AOV measures the average amount a customer spends each time they place an order. Increasing AOV can significantly boost your funnel’s profitability by generating more revenue per customer, often through upselling and cross-selling strategies.

Customer Acquisition 124

Customer Acquisition User-Generated CRM Analytics 124

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Integration with HubSpot’s native Content Management platform.

Price 132

Price SEO User-Generated Management 132

Backlinko

JUNE 12, 2025

Users ask AI about your industry, see your brand mentioned, and then visit you directly later. And users trust those recommendations. ” Users in their 20s-30s use it as a “life advisor.” ” Older users see it as a Google replacement. This emerging discipline is Generative Engine Optimization (GEO).

SEO 97

SEO User-Generated Analytics Customer Journey 97

Martech

MAY 21, 2025

This is brought together in a new Asset Studio, where brands can easily generate and test high-quality visuals that feel polished and on-brand, without needing a full production crew. these interactive ads let users watch, listen, and shop all within the same video, creating a seamless, TikTok-style discovery experience. Processing.

Transform 88

Transform Analytics Marketers Marketing 88

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. With this influx of buyers, AI-driven customer care will play a critical role.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Lynton Web

APRIL 9, 2025

When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Imagine this scenario: a potential customer inquires about a playground project through your corporate website.

Management 52

Management Branding Transform CRM 52

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

Advertising 129

Advertising Advertisers Transform Shoppers 129

Hubspot Marketing

APRIL 21, 2025

They're the new generation of celebrities but are more relatable and accessible than their predecessors. Finally, 24% say it incentivizes user-generated content. Marketers behind the language-learning app achieve this by participating in viral trends while incorporating user-generated-content and inside jokes among its users.

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

Customer 89

Customer eCommerce Shipping Customer Journey 89

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

Management 144

Management Transform Price CRM 144

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from you — you simply have to listen. The result? And that’s just the tip of the iceberg.

Customer 112

Customer Food Transform Health 112

Litmus

MAY 16, 2024

Ahead, we’ll look at how to get started with personalized email programs and some of the best ways to implement them throughout the customer journey, from that awareness stage all the way to engaged subscriber or repeat customer. Let’s dive in! Finding and analyzing subscriber data Personalization requires data.

Customer Journey 99

Customer Journey Customer CRM Email Marketing 99

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. While improved, Google Analytics 4 still collects user data, which raises privacy concerns.

Analytics 103

Analytics Price Law User-Generated 103

Martech

SEPTEMBER 19, 2024

Key features include: Natural multi-turn conversations with context retention, accurate handling of complex queries and alphanumeric inputs, contextual responses based on user history and preferences, acknowledgment and management of user interruptions and background noise cancellation for clearer audio. Processing.

User-Generated 64

User-Generated Customer Journey Analytics Advertising 64

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. Email touchpoints: Tutorials and user guides.

B2C 91

B2C User-Generated Email Marketing CRM 91

Hubspot Marketing

OCTOBER 28, 2024

If they spot any disturbing, recurring user behavior, it can send you an alert straight away. A great example is one of VWO’s free tools, i.e., their AI-powered heatmap generator. While it doesn’t cross-reference your customer data, it tells you if there are any usability issues that could block leads from converting.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99