Hubspot Marketing

MARCH 3, 2025

Your marketing tactics should reflect the customer journey. Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here.

Customer Acquisition

The Marketing Operations Leader

JUNE 10, 2025

The Strategy and Planning Hub This version is more focused and more common. It centers on strategy, budget, and execution planning. The best operators I’ve worked with look across the entire customer journey and buying process, regardless of what team they’re on.

Finance

Marketing Insider Group

DECEMBER 5, 2024

CRM platforms assist in optimizing customer journeys, linking SEO and lead conversion. CRM SEO integration combines customer relationship management systems with search engine optimization strategies. The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans.

CRM

Martech

APRIL 1, 2025

delivers “buyer intelligence” to help the marketing and sales teams access the personality profiles of their targets and craft the most appropriate messages to get their attention and convert. Trendemon promises to optimize your website’s visitor experiences based on testing at the page and customer journey levels.

Manufacturing

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Don’t worry — you don’t need to wear an eye patch or adopt a parrot to use this one.

Marketing

Backlinko

JULY 1, 2025

By driving traffic back to their site, they extend the customer journey and increase the chances of a future sale. Turn These Small Business Marketing Ideas into Results You don’t need a big team or a big budget to make progress. Even if they’re not ready to buy something right away. And position themselves as a reliable expert.

Marketing

Set Up

JUNE 30, 2025

If a brand is looking to scale their business either through new offerings or expansion of markets, it’s imperative that they invest in more advanced analytics so that they can prove a marketing plan is successful before implementing on a larger scale. Look Listen: Defining the customer journey is key to building a strategy.

Retail

Lusha

DECEMBER 9, 2024

Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.

Price

Duct Tape Marketing

NOVEMBER 27, 2024

A customer-centric culture is essential for delivering exceptional experiences. Organizations must define success metrics for customer experience initiatives. Testing and feedback are crucial for refining customer experience strategies. Customer journey mapping should involve frontline employees and customers.

Customer

Martech

JUNE 9, 2025

This matters because a continuum doesn’t have an endpoint — it continues across the entire customer lifecycle, focusing on achieving relevant goals at each stage. With a continuum, you’re managing multiple goals throughout the customer journey, with the flexibility to adjust and refine your efforts as new insights and buyer knowledge emerge.

Thought Leadership

Duct Tape Marketing

SEPTEMBER 25, 2024

03:07): So essentially it's broken up into three core elements, which are really the three core elements that I think a marketing strategy has to address. And that is your brand strategy, your growth strategy, and then your customer strategy. And this is really following the customer journey, if you will.

Marketing

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey.

Marketing Plan

Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. Identify customer pain points. Define your goals. Establish SOPs for content production.

Marketing Plan

Adobe Experience Cloud Blog

JUNE 16, 2016

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

Customer Journey

Search Engine Land

OCTOBER 26, 2023

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. That’s where our MarTech guide comes in.

Customer Journey

Marketing Insider Group

JULY 27, 2020

There are several models you can use to calculate the contribution of each of your marketing touch points. Your customer journey and your lead generation and nurturing process will help you determine which attribution model is best for your business. What Is Marketing Attribution? Last-touch attribution.

Marketing Strategy

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Marketers are addicted to short-term metrics.

Transform

Use Insider

SEPTEMBER 15, 2023

Why you need to incorporate coupon marketing into your omnichannel customer journey Integrating coupon marketing into your omnichannel customer journey is a strategic move with many tangible benefits for marketers. They can attract price-sensitive customers, boost sales, and create brand loyalty.

Customer Journey

Marketing Insider Group

JULY 14, 2021

They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template.

Whitepaper

Martech

MARCH 11, 2024

However, multi-touch attribution takes into account all the touchpoints that influenced a customer’s decision, giving a more comprehensive view of the customer journey. Here are some simple actions your digital marketing team can take to achieve these goals: 1.

Branding

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy

Scoop.it!

JANUARY 3, 2023

Content mapping is a process where you strategically align different pieces of your content to various stages of your customer journey. Ensuring that all customer touchpoints are covered. Buyer personas refer to fictionalized representations of your ideal customers. Build A Customer Journey Map.

Customer Journey

Martech

APRIL 20, 2022

Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources.

Transform

Martech

FEBRUARY 22, 2022

Use analytics to improve the customer journey. Research and data provide many insights into the efficiency of your customer support team. Data helps improve customer satisfaction with the interactions, provides insights regarding consumer behavior trends , and much more. How improved customer experience helps brands.

Customer

Hubspot Marketing

DECEMBER 14, 2016

As with any marketing campaign, your seasonal campaign messaging is so important. To help you get started, you should be thinking the following: The customer journey and the story you want to tell. Check out these content marketing planning templates to get started. Step #2: Nail down the messaging.

PR

Marketing Insider Group

SEPTEMBER 2, 2020

CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results. An understanding of customer habits and trends.

CMO

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer

Marketing Insider Group

JANUARY 8, 2024

AI-powered chatbots and virtual assistants enhance communication channels, providing instant responses to queries and streamlining the customer journey. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Key Performance Indicator

Duct Tape Marketing

DECEMBER 5, 2023

Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business. Sign up for a 15% discount on annual plans until Dec 31, 2023.

CMO

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. Request a demo 3 tips for influencer collaborations that build customer loyalty Let’s explore three actionable takeaways you can use to build and nurture influencer partnerships.

Branding

Marketing Insider Group

NOVEMBER 30, 2021

Customer marketing is a type of marketing that’s focused on helping you keep your existing customer base engaged with your company. Rather than a transaction-based approach, customer marketing utilizes a relationship-based approach. Track Results from the Start.

Customer Marketing

Duct Tape Marketing

DECEMBER 24, 2021

Solo Show – Creating Content For Every Stage Of The Customer Journey. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Mike Michalowicz – How To Create Marketing That Can’t Be Ignored.

Customer Journey

Sprout Social

OCTOBER 30, 2023

The 1-to-1 marketing and revenue connection To help get buy-in for the value of customer relationship marketing, tie your efforts directly to potential revenue gains. It requires responding to each customer with a personal touch, and going out of your way to interact throughout the customer journey.

Customer

Duct Tape Marketing

DECEMBER 11, 2020

And how do you create an action plan that sets you up for success? Follow these 9 easy steps to craft a winning marketing plan of your own. . Steer clear from falling for the hot, new marketing tactic of the week. The key element in making your marketing effective? The customer journey isn’t linear.

Customer Journey

Sprout Social

JANUARY 30, 2020

The SaaS customer journey is complex. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness. What are the staples of a SaaS marketing strategy?

Marketing Strategy

Calvyn Lee Blog

JANUARY 28, 2023

By the end of summer, TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features of their own aimed at making the customer journey from browsing social to check out that much faster.

Market Trends