Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Transform 81

Transform Marketing Marketers Finance 81

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive.

Transform 83

Transform Customer CMO Price 83

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 99

Direct Mail Marketing Marketers Transform 99

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Chief Martec

JANUARY 1, 2024

I expect this will be a transformative year in martech. And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. Welcome to 2024!

Transform 106

Transform User-Generated Customer Journey Advertising 106

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Duct Tape Marketing

DECEMBER 24, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2021 written by John Jantsch read more at Duct Tape Marketing. As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it.

Customer Journey 77

Customer Journey Transform Marketing Marketers 77

Hubspot Marketing

APRIL 11, 2022

TikTok's massive success is due to following its user's lead, building around their behavior, and providing them with the right content based on which stage they are at in the customer journey. If you're new to TikTok, check out #BusinessTok or #BrandTok. Check out this roundup of TikTok marketing examples to inspire your brand.

Gen Z 116

Gen Z Transform Entertainment Customer Journey 116

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 126

Marketing Marketers Market Trends Manufacturing 126

Sachs Marketing Group

MARCH 14, 2024

This is often too much for busy business owners to tackle while running their businesses, so many opt to work with a digital marketing agency offering professional SEO services. This visibility increases your chances of attracting more visitors and converting them into customers.

SEO 52

SEO User-Generated Customer Journey Transform 52

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.

Analytics 101

Analytics Product CMO Marketing 101

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 95

Gen Z Millennials Transform User-Generated 95

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. This flexibility makes it ideal for businesses testing new markets or those cautious about high advertising costs.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. How have your digital marketing processes changed? Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score.

Transform 98

Transform Advertising Advertisers Finance 98

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Duct Tape Marketing

AUGUST 2, 2018

Transcript of How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Inbound marketing has been with us, I don’t know, over a decade or so I suppose. I think unfortunately, a lot of marketers have caught onto it. Back to Podcast. Transcript.

Transform 33

Transform Inbound Marketing Finance Shipping 33

Use Insider

MARCH 8, 2024

What is omnichannel marketing? Omnichannel marketing is the process of bringing all marketing channels and customer touchpoints — e.g., your website, mobile app, emails, messaging channels, online ads, chatbots, and so on — together by connecting them to a central platform. Optimized marketing efforts and budget.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

Email Marketing 121

Email Marketing Law B2C Marketing 121

Sprout Social

AUGUST 17, 2021

We all recognize that the pandemic forced businesses to transform. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option. Social media managers hold the keys to the customer experience.

Customer 117

Customer Transform Customer Journey Retail 117

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” Marketers are entrusted with the company website and app, although they’re unable to make meaningful changes.

Transform 40

Transform Marketing Marketers CMO 40

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” Marketers are entrusted with the company website and app, although they’re unable to make meaningful changes.

Transform 40

Transform Marketing Marketers CMO 40

Digital Marketer

MAY 19, 2023

Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope. The job market is a tough nut to crack.

User-Generated 76

User-Generated Marketing Marketers Transform 76

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. What types of customization are there? How to apply personalization through Content Marketing?

Transform 71

Transform User-Generated Whitepaper Law 71

Econsultancy

NOVEMBER 23, 2021

The pandemic has fundamentally changed people’s attitude towards their homes, and technology is fuelling the transformation. To succeed in this new world you need to have one eye on evolving customer behaviour and the other on new market entrants eager to consume any gaps you leave unfilled. The result?

Real Estate 52

Real Estate Transform Branding Logistics 52

Unbounce

MARCH 12, 2024

Plus, there’s the immediate gratification effect: Customers can purchase a digital product within just a few seconds (wearing only PJs), while the fastest way to buy a physical product requires you to put on some pants (or not, we won’t judge) and drive to the nearest store. In fact, the digital ecommerce market is projected to reach $10.3

Product 59

Product eCommerce eBook Shipping 59

Adobe Experience Cloud Blog

MAY 10, 2018

However, as more recent theories and measurement techniques (such as Net Promotor Score, brand purpose, and brand relevance) have gained traction in the world of marketing—and for good reason—it seems to be at the expense of differentiation. Additionally, customers are (not surprisingly) less loyal to brands they feel are undifferentiated.

Branding 134

Branding Transform Thought Leadership Price 134

Use Insider

FEBRUARY 16, 2022

The state of cross-channel or multichannel marketing. Customers are like bullfrogs — they jump from one surface to another in order to find what they are looking for. Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Transform 133

Transform Customer Branding Finance 133