Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. It’s not enough to implement a new tool in the stack. Many of these digital wins don’t come easy though.

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Transform New Markets Retail New Technology 127

Marketing Insider Group

APRIL 17, 2017

Digital transformation isn’t an overnight process; it takes time and commitment. Digital is no longer one of the many lakes we visit to fish for new marketing ideas. The post Digital Transformation Works — So Why Are Companies Struggling to Transform? appeared first on Marketing Insider Group.

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Transform New Markets Customer Marketing 69

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. One of the key topics of discussion?

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Transform CMO Thought Leadership Whitepaper 91

Martech

OCTOBER 5, 2021

It’s up to marketers to make the case for the technology they want to use. More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. But it’s actually marketing that presents the biggest obstacle to its own transformation ambitions.”.

Transform 101

Transform Manufacturing Marketing Marketers 101

Search Engine Land

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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Transform Branding Telemarketing Direct Mail 68

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 70

Transform Branding Telemarketing Direct Mail 70

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 110

Influencer Marketing Health Transform Marketing 110

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

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Transform Customer Customer Acquisition Finance 91

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Transform 116

Transform Communications Marketing Marketers 116

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 119

Transform Fashion Health CRM 119

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 117

Transform CMO Customer Acquisition Finance 117

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Transform 122

Transform Customer Journey Analytics Entertainment 122

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics?

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

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Key Performance Indicator Transform Marketing Mix Marketing 128

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 118

Transform Shipping Marketing Marketers 118

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Transform 108

Transform Customer Journey Analytics Entertainment 108

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

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Transform Management New Markets Manufacturing 74

Martech

OCTOBER 4, 2023

Do you really need another marketer on your team? Moreover, adding a new team member significantly increases complexity and the need to communicate. Eventually, you’ll need to hire another marketer as your team grows. Marketing constantly changes with new tools, platforms, channels and tactics.

Transform 118

Transform Marketing Marketers Energy 118

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead.

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 103

Customer Transform Communications Promotion 103

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

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Transform Marketing Marketers Finance 81

Rock Content

JANUARY 26, 2021

Digitalization, also known as digital transformation , involves having your business processes use digital solutions to increase the quality and speed of your work. This means understanding your needs, how the market evolves, and finding the best alternatives to provide more value to your customers. What is digital transformation?

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Transform Fashion New Technology Product 90

Chief Martec

MARCH 4, 2023

It’s been a couple of years since I presented my talk on Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker. But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. Have I sufficiently emphasized the word new ?

Transform 102

Transform Law Marketing Marketers 102

Set Up

JULY 5, 2022

In the Set up CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice. Watch some of the Marketer Musings videos below: #1 - Get back up | Scott Thomas , Senior Vice President Marketing at WorthPoint. 5 - Take the leap | Tia Cummings , SVP Global Brand Marketing Lead at Square.

Transform 52

Transform CMO Marketing Marketers 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive.

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Transform Customer CMO Price 87

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

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Transform Marketing Marketers Digital Marketing 105

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

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Transform Marketing Automation Platform CMO Marketing 119

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 101

Transform New Technology User-Generated Communications 101

GrowMatik

MAY 10, 2023

Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. How can AI revolutionize smart marketing automation? This is a daunting task for many marketers and business owners.

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Digital Marketing User-Generated Transform Analytics 90

Duct Tape Marketing

MAY 25, 2023

The Power Of Digital Strategy In The Digital Age written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast , I interview Mike Lenox. In a recent episode, Phil tested a thousand dollars on some marketing principles, some work, some don't.

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Transform CRM New Technology User-Generated 68

Set Up

JULY 19, 2022

In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own. Read Part 1 and Part 2. #1 Work can happen anywhere.

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CMO Transform Marketing Marketers 72

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

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Direct Mail Marketing Marketers Transform 98

Use Insider

MAY 6, 2024

To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. This initiative signifies a profound shift necessary for businesses leveraging WhatsApp to adopt profoundly customer-centric marketing strategies. What are the implications for marketers?

Transform 52

Transform User-Generated Promotion Price 52

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

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Transform eCommerce Retail Marketing Automation Platform 94