Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Search Engine Land

MAY 30, 2024

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. What value exchanges are being created across the customer journey.

Transform 71

Transform Logistics Customer Journey Management 71

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. They’re not actively considering your product or seeking to make a purchase; instead, they’re feeling the pain of their current situation.

Customer Journey 85

Customer Journey Management Customer Product 85

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., A/B Tasty , Kamaleoon ).

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Customer Journey PR Marketing Marketers 105

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 101

Transform Customer Journey Customer Product Marketing 101

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. Marketing GTP will launch with segment creation using natural language prompts. “Moving from more singular campaigns to more expressive journeys that are more responsive.

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Customer Journey User-Generated Shipping CMO 97

Search Engine Land

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 86

Transform Customer Journey Product Marketing Customer 86

Martech

DECEMBER 12, 2022

The marketing organization is certainly not immune from their increasing pressure. One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Marketers report only using 42% of their martech stack capabilities.

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Customer Journey Thought Leadership CMO Management 104

Digital Marketer

JUNE 10, 2022

It is also the foundation on which our BRAND NEW eCommerce Marketing Certification is taught. The all new “Become A Certified Ecommerce Marketing Master” course launches June 11, 2022! IN THIS VIDEO: Product Market Fit 0:39-0:49 Foundations of Your eCommerce Store 0:53-1:07 Mastering Your First Acquisition Channel 1:14-1:50.

eCommerce 80

eCommerce Customer Journey Product Marketing Product 80

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? 00:00:00] Pete: Hey marketers. Oh wait, that’s already happening.)

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Today, revenue and customer generation must be a team sport. It requires contributions and expertise from across the company.

Finance 98

Finance Customer Journey Digital Marketing Education 98

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? When did you last map the customer journey? Get the daily newsletter search marketers rely on.

SEO 137

SEO PR Customer Journey Health 137

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. ” Image: Snowflake.

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Transform Finance Customer Journey CRM 121

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics. 2 Here’s why.

Analytics 52

Analytics Non-Profit CMO Transform 52

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. By ignoring non-branded terms your searchers use, you’re losing customers to competitors. Product marketing teams have metrics to chase, and this content approach supports that.

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

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User-Generated Non-Profit Marketing Marketers 83

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Use content as pass-through materials to customers.

Content Marketing 92

Content Marketing Whitepaper Customer Journey Education 92

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey.

CMO 121

CMO Advertising Advertisers Retail 121

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Buyers have so much more information at their fingertips that they expect sellers to go beyond product data. “Well, that was me.

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Customer Journey Education Communications Product 125

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. One of the core concepts we teach in this certification is mastering your customer avatar canvas! You need to build a profile of your perfect customer segment, and identify everything that they have in common!

eCommerce 83

eCommerce Customer Customer Journey Product 83

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The answer to this question is yes, it can. Video tutorials.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. The all new “Become A Certified Ecommerce Marketing Master” course launches June 11, 2022!

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” How does the marketing team pivot?

Customer 133

Customer Customer Journey Place Communications 133

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. 3:23] As CMO, how do you look at the customer journey? [5:26] Like this show?

CMO 75

CMO PR Marketing Marketers 75

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Martech

JUNE 15, 2023

” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. Trefler views this approach as diametrically opposed to the widespread strategy of creating customer journeys that anticipate the behavior of audience segments. What do they mean for marketers.

User-Generated 104

User-Generated Customer Journey CRM Shipping 104

Martech

OCTOBER 6, 2022

For marketers to get the most out of CDO, it should be implemented with these purposes in mind. The marketing-driven approach is more focused on activation,” said Brian Mitterko, lead consultant, CDPs, Bounteous. What does the customer journey look like? asks Alex Dal Canto, senior director of product marketing, Acquia.

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Customer Customer Journey New Technology Product Marketing 99

Adobe Experience Cloud Blog

JULY 31, 2015

Author: Sesame Mish Let me ask you this: how big is your marketing team? Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). Marketing automation is an all-around winner.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Buffer Marketing

OCTOBER 2, 2023

Book sales: We make some money from this, but it’s more a marketing and authority building tool for the Collective. Growth Journey What’s been your proudest financial achievement as a business owner? To calculate CASC, we look monthly at marketing and sales expenses divided by the number of new members that month.

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Price Transform Customer Journey Finance 115

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. Lack of visibility into content ideation, planning, and scheduling.

Content Marketing 83

Content Marketing Whitepaper Customer Journey Marketing 83

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Customer Journey 84

Customer Journey Email Marketing Marketing Mix Promotion 84

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Questions I ask Clare Price: [1:26] What is your backstory and entrepreneurial journey? [3:43]

Real Estate 75

Real Estate Price Marketing Marketers 75

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. In comparing successes and shortcomings, marketers often lack access to industry data.

Social Media Marketing 95

Social Media Marketing Marketing Marketers B2C 95

Litmus

SEPTEMBER 27, 2022

Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. You must take the time to understand your unique audience and the journey you want them to take. . Map the data to your customer journey.

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Customer Journey Customer CRM Customer loyalty 87