Animalz blog

JUNE 10, 2025

If I promoted it more, how do I get to that next level? In enterprise settings, it’s easy to credit success to bigger promotion budgets. So yes, that’s great that this was a top performing, but if I promoted it more, how do I get to that next level? whitepapers and find out how to set the new benchmark for your industry.

Whitepaper

Animalz blog

JUNE 24, 2025

27:31) Aditya uses a “borrowed authority” model: co-create content with customers, partners, or influencers so they’re invested in its success. This multiplies reach, since collaborators are more likely to share and promote content they helped create. 30:55) This is a clear example of borrowed authority in action.

B2C

Martech

MARCH 28, 2023

Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate.

Customer Journey

Hubspot Marketing

MAY 5, 2021

Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. While the customer journey is more complex than my slide analogy, understanding how conversion funnels work can improve this flow. Customer Journey. Conversion Funnel Analysis.

Customer Journey

Adobe Experience Cloud Blog

MARCH 28, 2017

Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. The New 80/20 Rule.

Promotion

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Start an Email Newsletter.

Whitepaper

Duct Tape Marketing

JANUARY 1, 2019

Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. What is Marketing Automation?

Customer Journey

Martech

OCTOBER 18, 2024

We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Or, if you’re promoting a whitepaper, offer an executive summary that’s easier to skim for key insights. Dig deeper: How to create content for every stage of the customer journey 3. Exclusive access.

Whitepaper

Duct Tape Marketing

AUGUST 29, 2017

How to Develop Content for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Because it is such an important piece of the marketing puzzle these days, it needs to be incorporated in every phase of the customer journey. Mapping the Customer Journey. White papers.

Customer Journey

Sprout Social

FEBRUARY 22, 2021

According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. Sharing content from third-party sites like Gartner and Forbes can further build trust with your audience because you’re promoting a trusted source prospects likely already know and respect. Conclusion.

Whitepaper

Marketing Insider Group

SEPTEMBER 20, 2021

These can include case studies that showcase customer success, internal wins like new innovations or strategies, or give historical context about your company. Distributors are great at sending promotional emails, but are you also incorporating content into your email strategy? Know Your Customer’s Journey.

Content Marketing

Scoop.it!

NOVEMBER 29, 2022

It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. The easiest way to learn what motivates your clients’ buying behavior is by creating a customer journey map.

Marketing Plan

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper

Marketing Insider Group

JUNE 14, 2020

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. What is content distribution? Social media channels.

Whitepaper

Marketing Insider Group

MAY 25, 2021

By identifying relevant topics and filling content gaps at every stage of the buyer’s journey, you can attract, engage, and delight prospects, leads, and customers. Understanding buyer intent can empower your marketing team to create more personalized and meaningful experiences for users at every stage of the buyer’s journey.

Content Marketing

Vertical Response

JUNE 20, 2022

The main goal of email marketing is to get customers to take action. That’s where promotional emails come into play. For best results, send out promotional emails that resonate with your target audience. Try to slightly change the content for each customer group. For starters, plan things out ahead of time.

Whitepaper

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing

Hootsuite

FEBRUARY 18, 2020

This includes taking them through the customer journey, or as marketers would say: through the sales funnel. This is the process of turning potential customers into paying customers. Lead ads on Facebook are basically promoted forms. It makes sense, for example, to ask for an email address to deliver a whitepaper.

Whitepaper

Scoop.it!

FEBRUARY 21, 2023

Rather than simply promoting a business, its products, or services, content marketing delivers online material such as social media posts, videos, or blogs. This content is designed to pique the interest of potential or existing customers like Sage does with their Making Tax Digital software content.

Content Marketing

Rock Content

NOVEMBER 9, 2016

Content teams want to create content for every stage of the customer journey, and demand generation wants high-quality content to fill every stage, too. Each initiative should be built into your overarching roadmap and be visible to all stakeholders. Create Content with Purpose.

Content Marketing

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. It’s seriously easy.

Whitepaper

Many Chat

JUNE 29, 2022

The best way to do this is by providing potential customers with the information they can use to make an informed decision. This could be in the form of blog posts, eBooks, white papers, or even infographics. The next stage is a consideration, where potential customers start to compare your product or service with alternatives.

Customer Journey

Scoop.it!

JANUARY 3, 2023

Content mapping is a process where you strategically align different pieces of your content to various stages of your customer journey. Ensuring that all customer touchpoints are covered. Build A Customer Journey Map. Finally, they might convert to paying customers and eventually become brand advocates.

Customer Journey

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example. Try promoting content on specific subject matter, special discounts and limited-time offers on your products and services through these ads.

Whitepaper

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find. Hint: It's Not Just for Search Engines.

Content Marketing

Content Marketing Institute

MAY 14, 2018

5 Types of Video Content Perfect for Each Stage of the Customer Journey. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

Video Marketing

Scoop.it!

NOVEMBER 22, 2022

The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content Ebooks Whitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires. Promote Your Content on Social Media. Source: Birchbox.

Whitepaper

CXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Your customer profiles and buyer personas. Promotion channels.

Marketing

Duct Tape Marketing

APRIL 15, 2014

My take is that for organizations to take full advantage of the dramatic shift in the way people and organizations buy today they must intentionally blend inbound marketing, outbound marketing and inbound selling a way that mirrors today’s customer journey. Invite sales into the planning phase! Shared editorial.

Inbound Marketing

Unbounce

JULY 6, 2020

Reports/Whitepapers – A whitepaper is a great B2B reward for prospects and leads, with over 82% of buyers saying they rely heavily on whitepapers to make purchasing decisions. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook

Duct Tape Marketing

MARCH 5, 2019

When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. Once you’ve made a good impression on social, that helps you drive those prospects to your website, where you can hit them with your comprehensive storytelling that’s designed to move them through the customer journey.

Whitepaper

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Offer downloadable digital content.

Content Marketing

AWeber

MAY 22, 2024

The page does not contain links or copy that promote anything other than its singular goal of encouraging subscription conversions. For example, The School of Natural Healing uses both landing pages and a website to promote its courses. Landing pages also help to: Simplify the customer journey. Improve PPC campaigns.

Whitepaper

Pam Didner

NOVEMBER 5, 2020

Customer success stories. White papers, industry trends, and survey reports conducted by marketing. But one of the most effective ways to support sales with marketing content is to create a top content list with the salespeople and work together to map that content to the customer journey. Product sheets.

Whitepaper

Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey.

Whitepaper