Martech

JANUARY 14, 2025

Froggatt said marketers and agencies will go back to basics and implement strict testing regimes, media mix modeling, and impact assessments. Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge.

Advertising 129

Advertising Advertisers Transform Shoppers 129

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. and Klaviyo, you’ll capture more return visitors and ensure those high-value customers don’t slip through the cracks—even if Klaviyo’s cookie expires.

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Litmus

JULY 20, 2022

Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. . There’s no magic solution for personalizing individual shopper or subscriber experiences. You can even break down that data more granularly by layering shopper data.

Shoppers 94

Shoppers Retail Transform CRM 94

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By integrating online and offline channels into a cohesive strategy, businesses can create a frictionless journey that meets customers wherever they are.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

illumin

MAY 29, 2025

Automotive marketing doesnt have to be a drag. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

Advertising 59

Advertising Advertisers Shoppers Transform 59

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. 81% of shoppers research online before making a purchase. And its a must!

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

OCTOBER 11, 2024

Why edge computing matters to your marketing organization Edge computing might sound like just an IT thing, but it greatly impacts marketing. At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience.

Customer loyalty 73

Customer loyalty Retail Finance Shoppers 73

Set Up

NOVEMBER 26, 2024

This is further supported by a recent Forbes report that reveals that many shoppers feel Black Friday "no longer means anything," signaling a growing fatigue with the over-saturation of deals. After 2020 and years of inventory back-ups, being prepared for orders may be the best move retailers can make to retain customer loyalty.

Transform 59

Transform Retail Shoppers Price 59

SocialPilot

JANUARY 27, 2025

A report found that 99% of shoppers read at least one online review before visiting a business. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Hubspot Marketing

APRIL 10, 2018

The rush of finding a deal can often entice shoppers to make more purchases. The goal of a flash sale is to entice online shoppers to impulse buy, increase brand awareness and customer loyalty, and compel shoppers to check out other non-sale products listed on the site. If you relate to Ms. Pottery Barn.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Neil Patel

JUNE 7, 2021

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Clearly, these events can boost short-term sales while attracting new customers. Why Should You Have Father’s Day Sales?

Shoppers 124

Shoppers Fashion Marketers Marketing 124

Martech

MAY 19, 2022

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy.

Shoppers 114

Shoppers Customer loyalty Retail Customer 114

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

Customer loyalty 109

Customer loyalty Price Marketers Marketing 109

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Think about it.

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

SocialPilot

JULY 11, 2025

Are you one of those marketers spending tons of money on marketing? If yes, then you should be aware that you are completely ignoring the most powerful marketing engine sitting right under your nose: customer reviews. A survey reveals that 77% shoppers search websites with reviews.

Shoppers 71

Shoppers User-Generated Management SEO 71

Hootsuite

JULY 27, 2022

The importance of a personalized customer experience. Today, the importance and benefits of prioritizing customer experience (CX) are crystal clear: retailers have seen direct sales increases and have boosted customer loyalty by tailoring messaging and outreach to the customer. Customer loyalty.

Customer 118

Customer Shoppers eCommerce Retail 118

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Customer service is another area where Facebook excels. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. Table of contents What is loyalty marketing?

Customer loyalty 110

Customer loyalty Retail Marketers Marketing 110

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Neil Patel

DECEMBER 18, 2020

Due to how it attracted crowds of shoppers, the platform quickly became popular, with Wanelo’s site boasting as many as 11 million active users. For sellers, this gave them access to a huge market. Now that you know what to look out for as you shop around for a Wanelo alternative, let’s quickly look at some of the best on the market.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. Is there a marketing use case for ChatGPT? How will bots help marketers in the year to come? MarTech’s predictions for 2023 continue below.

Transform 124

Transform eCommerce Shoppers Retail 124

Martech

DECEMBER 29, 2023

shoppers broke records during Cyber Week, spending $70.8 The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. And how much are our Cyber Week marketing tactics helping or hurting us in the long run? Cyber bust Cyber Week marketing is largely interruptive.

Shoppers 107

Shoppers Transform Customer loyalty Customer Journey 107

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1. Read on to find out.

Marketers 131

Marketers Marketing Shoppers Customer loyalty 131

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.

Marketers 145

Marketers Marketing SEO CRM 145

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. Tracking allows you to spot patterns and refine your marketing strategy. There are other disadvantages too, such as: It’s weather dependent.

Shipping 144

Shipping Shoppers Retail Transform 144

Neil Patel

AUGUST 6, 2021

That’s why you must develop strategies that will help you retain the customers you attract. Why is customer retention so important? I’ll give you a few good reasons: boosts loyalty helps drive referral marketing increases ROI increases average order value (AOV). Design an Effective Customer Loyalty Program.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Hubspot Marketing

AUGUST 28, 2019

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly.

Shipping 145

Shipping eCommerce Customer loyalty Shoppers 145

Hubspot Marketing

MARCH 29, 2023

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. Marketers can get deep insights into consumer behavior and marketing performance.

Analytics 143

Analytics Shoppers Customer loyalty eCommerce 143

SMA Marketing

DECEMBER 15, 2022

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. How it works.

Customer 108

Customer Customer loyalty CRM Shoppers 108

Neil Patel

FEBRUARY 20, 2023

The average customer makes at least two transactions online every day , according to PYMNTS. Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. You can use A/B testing to see how customers respond to your behavioral marketing tactics.

Shoppers 119

Shoppers Retail User-Generated Affiliate Marketing 119

Martech

OCTOBER 5, 2023

In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. When shoppers are in the store, they want products that can fit in their shopping cart. The lifetime value of that shopper is much higher than acquiring a shopper for one purchase.

Retail 124

Retail Customer Shoppers eCommerce 124