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Winning customer loyalty starts with straight talk about tariffs

Martech

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. It’s going to be a bumpy ride (again).

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Basic decorations like garlands and ornaments add a festive touch to any retail environment.

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Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. What are the benefits of having loyal customers?

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Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

There was no conversation involving our client in the go-to-market planning of new products or lines. And Sephora would try to penny pinch and negotiate on the number of hours and resources that would be needed for different projects.

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How to Nurture The Great Unknown Leads

Marketing Insider Group

If you’ve ever walked into any retail store and been hounded by a sales rep then you know how annoying it can be for a B2B decision maker or influencer who is truly “just looking.” And like the person browsing in a retail store, they are not ready to speak with a vendor.

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What is Digital Transformation and why companies need it immediately

Rock Content

The market is moving towards ever-changing trends and the pulverization of niches — all powered by digital experiences and interactive content. A marketing plan doesn’t work anymore without taking digital into account — and even as a priority. It improves retention, and it poses a new opportunity for customer loyalty.

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The New Focus on Retention Marketing

Marketing Insider Group

Customers who engage with your content on a regular basis start to build a connection with your brand. This builds customer loyalty. For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library. How to Ensure Your Customers See Your Content.