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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. Drive awareness of the benefit of SEO in a more accessible, non-technical manner. This is what generates trust. Implement meaningful improvements for the business. What are brand values?

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Digital Marketing Trends for 2023

Spiralytics

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. By 2024, influencer marketing spending will likely generate $7.14

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The New Focus on Retention Marketing

Marketing Insider Group

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

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10 Great Examples of Welcome Emails for New Customers & Employees

Hubspot Marketing

By providing customized introductory, offers on products consumers may be wanted. It’s also important to provide a clear way out if users aren’t interested. Make sure all your welcome emails contain “unsubscribe” options that allow customers to select how much (or how little) contact they want from you going forward.

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The 5 Benefits of E-Commerce Automation

Neil Patel

E-commerce automation is any digital or technologically-driven task triggered by an action or non-action from a customer, your team, etc. Customers can find what they are looking for more quickly and purchase what they want more easily, while not being bogged down by unavailable products, etc. You set it up, and it runs.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

When researching a new product, buyers use 10 or more channels to interact with companies. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

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10 SEO Tips for Local Business Websites

Sachs Marketing Group

The absence of local search engine optimization (SEO) means you are missing out on a huge chunk of the audience that searches for local products or services. Think about how many times you’ve searched for a service or product near you. Relevance: Relevance determines how well your business fits the search query of the user.

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