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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Customer relationship marketing creates tons of benefits for brands, from increased customer lifetime value to a greater competitive edge. Here are a few of the biggest benefits of relationship marketing. Almost any product or service can be commoditized these days. Offer the product they requested.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Retaining customers and fostering their loyalty are essential components of the email funnel. Engagement. Consideration. Conversion.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value.

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5 suggestions for moving beyond MQL

Martech

Sales productivity could skyrocket if companies had a solid indicator of customer readiness. But digital was “owned” by marketing, and marketing and sales worked in two segregated silos. The fact that someone engages with website content does not necessarily signal near-term intent to buy your product.

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Gamification in Marketing

Use Insider

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

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Why Beverages Should Use Conversational Marketing in 2025

ConsumerTalk

With the increasing demand for tailored interactions, beverage companies can no longer rely solely on traditional marketing methods. This shift not only enhances customer satisfaction but also drives sales and brand loyalty. Instead, they must embrace conversational strategies that resonate with modern consumers.