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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

And 43% of customers will recommend brands that do personalization well via word-of-mouth marketing. Even a small boost in loyalty can make a big difference. Increasing customer loyalty by just 5% can improve lifetime profits per customer by up to 86%, according to BrandKeys research.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Retaining customers and fostering their loyalty are essential components of the email funnel.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement. This approach ensures customers feel valued and appreciated, leading to higher trust and brand advocacy over time. How does relationship marketing differ from traditional marketing?

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A comparison of traditional marketing and growth marketing

OnPassive Marketing

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. What is social media marketing?

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Why Beverages Should Use Conversational Marketing in 2025

ConsumerTalk

With the increasing demand for tailored interactions, beverage companies can no longer rely solely on traditional marketing methods. This shift not only enhances customer satisfaction but also drives sales and brand loyalty. Instead, they must embrace conversational strategies that resonate with modern consumers.

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Gamification in Marketing

Use Insider

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?