Customer Marketing eBook Product Thought Leadership 
Adobe Experience Cloud Blog
AUGUST 2, 2016
Behaviors like viewing product information or visiting specific content might indicate that a customer is interested in doing more. In short, the right engagement marketing solution can help you cultivate your own advantage. Want to learn how else your enterprise can use digital marketing to get an advantage?
Adobe Experience Cloud Blog
JUNE 3, 2015
Let’s take a look at some ways to consider structuring your marketing and sales teams for success. And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Marketing Roles. How does your marketing team work with sales?
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Adobe Experience Cloud Blog
JULY 17, 2018
Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.
Adobe Experience Cloud Blog
JULY 11, 2016
Customer base marketing can be broken down into these four pillars: Cross-sell is the concept of offering complementary products or services to those a customer bought initially. Upsell is defined as selling more of the same product or an upgrade. Target your best sources of growth.
Marketing Insider Group
JULY 14, 2020
The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.
Adobe Experience Cloud Blog
JUNE 17, 2013
Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. What percentage of your customers have bought additional products / services / solutions?
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
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