article thumbnail

What’s on Your Marketing Bucket List?

Adobe Experience Cloud Blog

The same mantra translates to your marketing career. Your marketing budget/resources/creativity is not a guarantee. In the same fashion, a marketing bucket list can help you strive for seemingly ‘pie in the sky’ marketing goals. The same goes for building an active customer community.

article thumbnail

#CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back

Adobe Experience Cloud Blog

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 6 Best Ecommerce Marketing Companies of 2020

Neil Patel

Single Grain – Best for a Custom Marketing Plan. In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Using his marketing expertise and growth mentality, Eric rebuilt Single Grain, turning it into the digital marketing powerhouse it is today.

article thumbnail

4 key strategies for NFT brand launches

Martech

Are they bringing market awareness to a new audience?”. The goals for the NFT initiative also have to be tied to what the brand knows about their customers. Marketers have to be precise about the audience they intend to reach and make sure the technology fits the customers they intend to serve.

article thumbnail

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

For example, say you are a retailer of fashionable shoes. Instead of sending promotional offers to your customers (10% off! you become a trusted source of advice about fashion and trends. Marketing management capabilities. Free shipping!

article thumbnail

Big Lots’ approach to building an identity roadmap

Martech

To round out their stack, Big Lots partnered with customer experience technology company Merkle to use their Merkury identity technology. “We We also built an analytics and data science team, and a customer marketing team,” said Nelson.

article thumbnail

Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

Marketing Insider Group

For Fashion & Beauty and Business & Marketing, social media accounts for a notable portion of traffic (11% and 18%, respectively), but only accounted for an average of 4% across the other 10 industries. Hiring an agency allows you to execute at the level today’s market requires.

B2C