Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

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Transform CMO Customer Acquisition Retail 103

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Once you become Fearless, marketing becomes limitless.” – Zenita.

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Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

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Transform Gen Z Shoppers Retail 113

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

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Transform CMO Marketing Marketers 126

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

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Transform CMO User-Generated Management 102

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

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Transform Marketing Marketers Finance 81

Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

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Transform Thought Leadership Health Analytics 90

Martech

NOVEMBER 29, 2022

“Identity Enrichment is a welcome addition to AppExchange, as they power digital transformation for customers by delivering them accurate CRM data,” said Woodson Martin, GM of Salesforce AppExchange. Earlier this year, Salesforce added AI-powered identity resolution capabilities to their Marketing Cloud. Get MarTech! Processing.

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Transform CRM Retail Advertising 93

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

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Transform Marketing Automation Platform CMO Marketing 115

Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. There are a few trends that will drive content marketing in 2021 and beyond. What is Inbound Marketing?

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Inbound Marketing Market Trends Transform Whitepaper 142

Adobe Experience Cloud Blog

MARCH 30, 2018

We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. The reason?

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Customer Transform Thought Leadership Health 134

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

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Market Trends Digital Marketing Influencer Marketing User-Generated 98

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. Since the beginning of 2023, the amount of AI tools for marketing has exploded. Since the beginning of 2023, the amount of AI tools for marketing has exploded. Every company needs marketing to succeed, and the impact of good marketing can make or break your organization.

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Transform Marketing Marketers User-Generated 81

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

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CRM Direct Mail Customer Journey Marketing 107

Base.ai

JUNE 7, 2023

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally?

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Customer Transform Customer Journey Education 52

Base.ai

MAY 12, 2022

Weekly thoughts from within the B2B marketing trenches. Every week, I’ll be sharing a spontaneous post inspired by what the evolution of B2B marketing looks like from deep within its trenches. How is Customer-led Growth fueling Community-led Growth? How is Customer-led Growth fueling Community-led Growth? “A

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Transform Customer User-Generated Customer Marketing 59

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

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Direct Mail Transform Marketing Marketers 87

Chief Martec

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. They want to tailor their workflow and customer experiences to craft the unique digital contours of their business. In fact, the two were better together.

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Transform Law Non-Profit CRM 123

Sachs Marketing Group

SEPTEMBER 12, 2023

You can market your business online by leveraging various digital channels such as search engines, social media, email, and content marketing. Employing a multi-faceted strategy helps reach a wider audience and increases the chances of converting leads into customers. Marketing your business online can be a daunting task.

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Real Estate Digital Marketing Key Performance Indicator Marketing 52

Many Chat

MARCH 18, 2023

The AI tool can help dramatically improve your marketing efforts, from creating more customized conversations to saving oodles of time on customer support responses. The brainchild of OpenAI , ChatGPT – Generative Pre-trained Transformer 3 – is a natural language processing tool driven by AI technology.

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User-Generated Transform Customer loyalty Shipping 105

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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Transform Direct Mail Customer Journey Marketing 83

Martech

JANUARY 31, 2022

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. Customers will enter this bargain so long as you promise to respect their wishes and keep their data private. Email marketing can cause inbox fatigue.” Email marketing can cause inbox fatigue.”

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Transform B2C Law Customer loyalty 87

Sprout Social

AUGUST 25, 2022

To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Ad campaigns.

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Management Transform Price CRM 119

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

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Direct Mail Customer Acquisition Marketing Marketers 104

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important.

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Content Marketing User-Generated Transform Marketing 106

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

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Thought Leadership Marketing Marketers CMO 111

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email Marketing 93

Email Marketing CMO Non-Profit Marketing 93

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Taking Up Personalization a Notch Higher In 2024, AI’s impact on digital marketing is more pronounced than ever.

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Law Digital Marketing User-Generated Copywriting 91

Moz

AUGUST 12, 2019

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. Stats to start with. Stats to start with.

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Transform Customer Communications Finance 62

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. What types of customization are there? How to apply personalization through Content Marketing?

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Transform User-Generated Whitepaper Law 72

Base.ai

AUGUST 3, 2020

How can you improve post-sale customer engagement and personalized experiences while you’re losing touch with your customers and working in extreme circumstances? We get a lot of questions on how customer marketers are changing their programs to align with the current reality. So how do we navigate this storm?

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Customer Transform User-Generated Affiliate Marketing 52

Adobe Experience Cloud Blog

AUGUST 2, 2016

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. Happy customers are the shortcut to trust. Repeat customers spend more.

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eBook Customer Thought Leadership Transform 91

Rock Content

JULY 12, 2023

Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them. What Are The Benefits of Google My Business?

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Transform Digital Marketing Marketing Strategy Management 52

Rock Content

JUNE 23, 2020

Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally to whoever wants to attract customers and build a strong relationship with them. What are the benefits of this program? Good exposure.

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Transform Marketing Strategy Digital Marketing Management 72

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies.

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Transform Marketing Strategy Content Marketing Whitepaper 136

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. CF Search Marketing.

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Non-Profit PR Social Media Marketing Retail 69

Martech

MAY 18, 2022

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Faster creation means omnichannel experiences can go to market quicker.

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Management Digital Marketing Branding Transform 85