Martech

MAY 16, 2022

Using email to build strong customer relationships. When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. Using technology to strengthen offline customer relationships.

Transform 91

Transform CRM Email Marketing Retail 91

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Your customers are in the same boat—bombarded with offers.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Adobe Experience Cloud Blog

MAY 24, 2019

A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. A place where buyers congregate daily—sometimes for hours on end.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. This negatively affects the overall customer experience.

Key Performance Indicator 75

Key Performance Indicator Marketing Marketers Communications 75

Adobe Experience Cloud Blog

APRIL 22, 2014

Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. Tune it up by refreshing your customer information. Your customers are human, and you’re one too, right?

Thought Leadership 134

Thought Leadership Customer Acquisition Marketing Automation Platform Entertainment 134

Tiecas

MARCH 21, 2024

B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. This resonated with their customers, who cared far more about saving time and money than the tech itself.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. 70% of millennials are frustrated with brands sending irrelevant emails.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM systems are designed to facilitate customer and sales relationships.

CRM 98

CRM Finance Marketing Marketers 98

Adobe Experience Cloud Blog

JANUARY 20, 2017

The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. Conversely, marketing is more involved in developing account lists and supporting the sales team throughout the entire customer lifecycle, as opposed to its traditional top-of-the-funnel focus.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Rock Content

APRIL 27, 2020

According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. To answer this question, we show you some activities that your company can improve by implementing automation. With automation, this task becomes much more manageable. Customer Acquisition Cost reduction.

CRM 61

CRM Customer Acquisition User-Generated Marketing 61

Use Insider

DECEMBER 16, 2023

Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints. Journey orchestration.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Customers.ai

JANUARY 12, 2022

In this article you will learn the basics of SMS marketing, the benefits, and an overview of how it’s done so that you can improve your sales and marketing performance via the unicorn of automated, scalable text messaging with customers. We’ll cover these SMS marketing essentials: What is SMS marketing?

Shoppers 52

Shoppers Marketing Marketers Promotion 52

Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And perhaps best of all, one video can speak to thousands of customers. In fact, some of your customers might even start to feel like they know you. But that's just the beginning.

Marketing Automation Platform 121

Marketing Automation Platform User-Generated SEO Analytics 121

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Conversion rate. Revenue over time.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Use Insider

NOVEMBER 8, 2023

Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Personalizing customers’ experiences shows that you understand their preferences and interests.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

CRM 104

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 104

DirectMail2.0

FEBRUARY 26, 2024

It was a gathering of a real range of different, you would call them customers in the audience, or prospects, future customers from print shops, from schools were there, in plants. I even thought I saw some marketing people in attendance. Just like you wouldn’t do a one-and-done, or you wouldn’t suggest that to your customer.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Martech

JUNE 27, 2022

For most companies this includes: A way to create campaign materials, A system to be your source-of-truth for data, A way to manage prospect and customer relationships, A means to acquire and nurture leads and engage customers, One or more systems to support collaboration, Tools to analyze and assess results. Scalability.

Customer Acquisition 93

Customer Acquisition Marketing Automation Platform CRM Management 93

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. You can exclude people based on their emails address, interests, actions they have taken, and more.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

NOVEMBER 27, 2018

Email marketing automation, Jessica says, can “bring that ship of people to your great content, with the goal of them spending time with you, getting to know you better, and maybe moving down that funnel.”. Demand-side platform (DSP). Customer data platform (CDP). Data management platform (DMP).

Email Marketing 92

Email Marketing CRM Real Estate Shipping 92

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. Marketers need a more analytical and innovative approach to selling. Content marketing.

B2C 121

B2C Marketing Automation Platform Gen Z Whitepaper 121

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117