Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Youve got traffic. Youve got products. And its a must! Lets get into it.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Are your customers info-hungry pros? Surprising? Book a Demo 1.

Customer 93

Customer eCommerce Shipping Outbound Marketing 93

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. It helps you welcome new customers, recover abandoned carts, and deliver personalized product recommendations—without adding more to your to-do list. What Is Email Marketing Automation for Ecommerce?

eCommerce 62

eCommerce Shoppers Shipping Transform 62

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. They’re also an effective way of giving your business an edge in what is likely a very saturated market. These innovations help you better understand your customers and refine your offering. An animated GIF is better.

eCommerce 118

eCommerce Entertainment Email Marketing Product 118

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Jeff Bullas

JANUARY 17, 2023

So why do eCommerce businesses fail to deliver? The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. Today, we’ll share 5 on-site personalization best practices that will lead to more satisfied customers and more revenue for your business.

eCommerce 290

eCommerce Shipping Email Marketing Education 290

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. I mean, they’re both going after private consumers, right?

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? But to get there, you may need to revaluate the ecommerce marketing strategies available to you. A quick search online will show you that there are tons of marketing strategies to choose from. Who doesn't!

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. They help you identify who your customers are, what they care about, and how they prefer to engage. See Who Is On Your Site Right Now!

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

OCTOBER 14, 2024

Maybe because you’re so used to seeing or sending them that you don’t understand how they can undermine your email program and affect your relationships with your customers. I am enraged when I get image-only emails from top-level companies with stellar email track records. Let me explain. Ouch, right?

Email Marketing 130

Email Marketing Law eCommerce User-Generated 130

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketing Marketers 142

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. People will almost always respond best to more personalized emails.

eCommerce 123

eCommerce Branding CRM Retail 123

Unbounce

JULY 19, 2022

Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketing 145

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 145

Email Marketing Whitepaper Shipping Marketing 145

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 123

Price Email Marketing eCommerce Place 123

Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Overlay your customer journeys Now, its time to think about your customer journeys. Marketing funnel stage: Awareness Customer journey step: Email opt-in.

Customer Journey 73

Customer Journey Customer Transform Price 73

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 120

Transform Copywriting Email Marketing Shoppers 120

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome emails generate 320% more revenue per email than promotional ones. Email 3: Use social proof. Send approximately three days after Email 2. Example: “You left something behind!

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 125

eCommerce SEO User-Generated Key Performance Indicator 125

Martech

JANUARY 16, 2025

billion on marketing. Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. It also launched an AI Email Editor to automate email personalization.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Recipes customized to user affinities. Personalization/segmentation. Refill reminders.

Email Marketing 133

Email Marketing User-Generated Marketing Marketers 133

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing.

Email Marketing 127

Email Marketing Transform eCommerce Customer Journey 127

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell? In fact, combining them in a single email can make the message more persuasive. Subject line.

Customer Journey 130

Customer Journey eCommerce Customer Law 130

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 69

Customer Key Performance Indicator CRM Management 69

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 133

Email Marketing eCommerce Customer Journey Marketing 133

Vertical Response

AUGUST 25, 2024

Key Takeaways Early planning for holiday marketing is essential to capture customer attention and refine strategies based on past campaigns. A multi-channel marketing approach, including social media, email, and SMS, significantly improves engagement and conversion rates.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketing Marketers CRM 99

Martech

MARCH 19, 2025

Even so, it is clear that the differences must be considered when implementing any customer-facing AI. Capgemini’s “Unleashing the Value of Customer Service” paints a picture of organizations embracing genAI and agentic AI. Email: Business email address Sign me up! Processing.

Transform 92

Transform eCommerce Customer Product 92

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. So, let’s get to it, shall we?

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Vertical Response

NOVEMBER 10, 2024

Research suggests that sending emails two to three times per week often maximizes engagement, whereas sending fewer emails can decrease interaction. Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Improved customer loyalty.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94