Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. The key word here is key. Download now What are social media KPIs?

Analytics

Sprout Social

AUGUST 6, 2025

You can also use Branded Effects to create custom filters or stickers to add a playful, interactive touch. For UK universities, that means leaning into the topics students are already engaging with, like university prep, moving out, or mental health and packaging tips, in ways TikTok users are expecting. Here are some important areas.

Education

Lynton Web

MAY 8, 2025

Create persistent user profiles with smart defaults : Enable account creation that securely stores member information, including contact details, emergency contacts, waivers, and health information. Pre-populate forms with stored information for returning users, dramatically reducing registration time for subsequent program sign-ups.

Transform

Backlinko

APRIL 10, 2025

Report Fast with Templates or Build Custom SEO Dashboards Looker Studio gives you the flexibility to choose how you want to set up your SEO reports. Design the layout to fit your teams or clients needs Tip: If youre showing these reports to clients, you can also fully customize your SEO dashboards to reflect your (or their) brand.

SEO

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. In B2B sales, old methods need to be fixed.

CRM

SocialPilot

JUNE 27, 2025

Bring in your sales or customer team: They’ll tell you what your audience is actually asking and that shapes better goal-aligned content. Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. The magic number for most SMBs and agencies?

Thought Leadership

Search Engine Land

OCTOBER 2, 2024

Like everything in SEO, these depend on several factors, such as your key performance indicators (KPIs), the type of website you manage and the countries you target. Overall content health. Overall content health The second sitewide signal we explored initially is overall content health. Link profile.

SEO

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Customer

Sprout Social

SEPTEMBER 19, 2023

As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it. Ultimately, he explains, it’s about showing up on the channels your customers use, and giving them the experience they’re looking for. What is marketing business intelligence?

Customer

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. These KPIs usually track the overall health and performance of the organization. Types of Key Performance Indicators.

Key Performance Indicator

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization.

Health

Sprout Social

AUGUST 31, 2022

This is where metrics and key performance indicators (KPIs) come into play. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. As mentioned above, automated responses can help streamline customer care conversations. to achieve your goals?

Management

Hootsuite

JUNE 16, 2021

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. That’s why measuring and reporting on customer satisfaction (CSAT) is a must. Meet customers in convenient, personal channels.

Key Performance Indicator

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Health

Sprout Social

MARCH 21, 2019

More of our clients (and brands in general) see the value and importance of customer service through social media. Not that customer care is the only way to service your clients with social listening. Our hope is that the customer doesn’t even have to ask on social how to solve for X once the how-to product video ranks.

Key Performance Indicator

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to reduce Customer Acquisition Cost numbers?

Customer Acquisition

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. It recognizes that a customer’s decision-making process is not linear and involves various marketing interactions across different channels and devices.

Branding

Calvyn Lee Blog

NOVEMBER 24, 2023

Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle. The value will come down to how inventive companies utilize the tools. The cost/benefit tradeoff and prioritization of high-impact initiatives comes first.

Transform

Litmus

JANUARY 25, 2022

Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success.

Email Marketing

Sprout Social

MARCH 30, 2023

Along with engagement and conversions, marketers can use a variety of key performance indicators (KPIs) to measure DOOH campaign effectiveness including sales lift, app downloads and conversion (web conversions, in-app actions, downloads, etc.). to optimize publish times for a campaign.

Key Performance Indicator

Sprout Social

MARCH 9, 2023

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? We hear you're all loving the song. Keep the love coming! ?

Communications

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams. Here is a closer look at the key benefits.

Analytics

Litmus

JULY 8, 2021

These metrics help brands measure how their email program and campaigns are directly affecting their sales, profits, web traffic, and other important business key performance indicators (KPIs). Customer lifetime value of subscribers vs. non-subscribers. Email list health metrics. Direct business impact.

Non-Profit

Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. And to do that, social media analytics is key. Measure ROI. Save time and grow faster.

Analytics

Martech

JUNE 28, 2024

Brands with first-party data can also feed customer data into those models to understand the impact on new customer acquisition. These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs).

Branding

Sprout Social

AUGUST 15, 2023

and immediately identify keywords for data analysis to reveal brand health or customer experience insights. In this way, tools powered by NER identify highly relevant entities from tons of scattered data to provide insights on competitors, customer demographics and emerging industry trends. What are the business benefits of NER?

Branding

Hubspot Marketing

MAY 30, 2022

Each month, you can update them quickly and easily to reflect your monthly visits, leads, customers, and conversion rates. From there, you'll have everything you need to track and report on which channels are performing best. It will also ensure the health of your inbound marketing strategy. Essential KPI Tracker.

Marketing

Scoop.it!

JUNE 14, 2022

How can brands give customers the personal touch they crave? Employees know your customers better than anyone, and they know your company. Many brands now realize the potential of EGC to reach customers and employees. EGC can make your brand feel more authentic and relatable, which boosts customer engagement.

Key Performance Indicator

Sachs Marketing Group

DECEMBER 15, 2023

Our team continuously monitors and optimizes your website’s technical health to ensure it’s search-engine friendly. This includes regular audits, speed optimization, mobile responsiveness, and fixing crawl errors, ensuring your site maintains peak performance and complies with the latest SEO best practices.

SEO

Marketing Insider Group

MARCH 17, 2020

Employee engagement itself, according to a Gallup study , produces higher levels of customer engagement, productivity, and retention. Researchers have documented that there’s a dramatic increase in a business’s key performance indicators when it unleashes its employees to spread the word. It’s no wonder.

Non-Profit

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure. Customer loyalty. I always recommend WordPress. Instead of this: [link].

Whitepaper

Marketing Insider Group

JULY 31, 2015

For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing. In the pursuit of a choice or choices (decisions), buyers and customers are driven by as well as motivated by goals. It is under this same premise that buyer personas were introduced.

Key Performance Indicator

Duct Tape Marketing

MAY 11, 2012

When we simply create a list of what we might call key performance indicators without the proper focus with which to weight them, it all simply becomes an exercise in collecting. This is the one thing that you measure above all as a signal of the health of the business. We ask our customers to share what they find useful.

Key Performance Indicator

Adobe Experience Cloud Blog

AUGUST 31, 2016

As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. At Marketo, we use a partner solution to check the health of IP addresses and blacklist status. customer support, sales, service). customer support, sales, service).

Thought Leadership

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Even more specifically, you can customize your strategy by location or demographics. Analytics programs like Hootsuite Analytics will create custom reports for you. Prefer to create your social media report manually?

Key Performance Indicator

Search Engine Land

JANUARY 30, 2024

Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. This hyperfocus on CTR largely stems from outdated reasoning that deserves a closer look.

Real Estate

Hubspot Marketing

AUGUST 25, 2022

For example, Audible partnered with best-selling author Tim Ferriss on his podcast, where his listeners could use his custom link to get a discount on Audible content. While you want your products to appear appealing, you also want to ensure customers don't feel cheated when they receive your product. Your Inclusion in the Campaign.

Influencer Marketing