Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers.

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Rock Content

NOVEMBER 5, 2020

Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. The customer lifecycle process consists of managing the segments of the customer journey in stages — from onboarding to renewal.

Management 72

Management Customer Customer Journey Key Performance Indicator 72

Rock Content

NOVEMBER 5, 2023

Here we’ll go over everything you need to know about how to manage a marketing budget and set your company up for ongoing success. How to Manage a Marketing Budget in 4 Steps Ready to start the process of setting up, implementing, and managing a marketing budget that will get you results? Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

SMA Marketing

JANUARY 11, 2024

CMS The first one we will look at is CMS, which stands for content management system. A content management system is what it sounds like. It’s a system that manages your content, like WordPress. You put in blog posts and website pages and can access and manage your content without messing with any website code.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. For example, this post on sales metrics outlines over 140 metrics that one sales manager might track in a month. KPIs vs. Metrics.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Sachs Marketing Group

JULY 23, 2023

You can manage PPC campaigns effectively by taking a strategic approach that includes keyword research, competitive analysis, landing page optimization, ad creation, and constant monitoring and optimization. Pay-per-click (PPC) campaigns can be the key, offering unparalleled targeting options and immediate results.

Management 52

Management Key Performance Indicator eCommerce Advertising 52

AWeber

JULY 24, 2023

The ways in which you communicate with your customers has to be adjusted when these life altering situations occur. Especially if you don’t want to alienate your customers. Make sure you choose a “friendly from” name that your customers recognize and trust. The CTA is also key in this email.

Customer 75

Customer Key Performance Indicator Communications Copywriting 75

Calvyn Lee Blog

NOVEMBER 24, 2023

Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle. The savviest marketers utilize AI to intelligently scale production while manually optimizing and promoting high-value assets. The value will come down to how inventive companies utilize the tools.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs).

Key Performance Indicator 118

Key Performance Indicator User-Generated Analytics Customer 118

Welcome Software

JULY 17, 2023

It challenges the usual ‘Success depends on praying’ approach and quantifies customer impact early and often. Using feature flags and a/b tests for product validation and ensuring everyone’s headed in the right direction. A big customer pain point is that any experiment brings down the application which affects the user experience.

Product 40

Product Key Performance Indicator Shipping Management 40

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Key Performance Indicator 104

Key Performance Indicator Customer Journey eCommerce CRM 104

Welcome Software

JULY 17, 2023

It challenges the usual ‘Success depends on praying’ approach and quantifies customer impact early and often. Using feature flags and a/b tests for product validation and ensuring everyone’s headed in the right direction. A big customer pain point is that any experiment brings down the application which affects the user experience.

Product 40

Product Key Performance Indicator Shipping Management 40

Search Engine Land

AUGUST 1, 2023

One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities. Simple gestures like comments on project management tools, Slack channels, and highlighting in analysis can be effective and do not require grand gestures or overzealous comments on calls.

SEO 86

SEO Key Performance Indicator Transform Education 86

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Buffer Marketing

JANUARY 3, 2024

I found my own approach to wholesale (and every other business goal) Almost everyone who makes physical products wants to see their products in a storefront—it’s validating and a great way to reach new audiences. Many businesses like mine expand product categories much more quickly to grow their sales.

Manufacturing 106

Manufacturing Key Performance Indicator Retail Shipping 106

Search Engine Land

APRIL 17, 2024

That’s when I realized that the shift from conversions to key events in GA4 is a game changer. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Play at least 50% of a product video. Complete a tutorial.

Whitepaper 126

Whitepaper Analytics User-Generated Key Performance Indicator 126

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Branding 98

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 98

Martech

NOVEMBER 21, 2023

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Keep in mind that as economic conditions are squeezing your marketing department, they are also squeezing your customers. SEM manager fancies themself a copywriter? Give them a simple email project.

Key Performance Indicator 114

Key Performance Indicator Copywriting Marketing Marketers 114

Rock Content

APRIL 22, 2024

“ Elissa Hudson is one of HubSpot’s senior marketing managers. These forms of data are key performance indicators (KPIs). Are young people or female customers spending as much money on your site as they did last month? Is a certain age group spending the most money on your products?

Digital Marketing 88

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 88

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Where it all started The journey of online advertising and data tracking began with two key developments in 1994. This could include things like: Product recommendations based on purchase history.

Key Performance Indicator 124

Key Performance Indicator Logistics Analytics Advertising 124

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Martech

JANUARY 31, 2024

Turn challenges into inspiration As a marketing leader, you’re probably familiar with being in this position: Leadership passes down very ambitious goals for your department’s key performance indicators (KPIs) at the start of the fiscal year. This is especially true of the soft skills managers need, like communicating.

Transform 120

Transform Key Performance Indicator Communications Finance 120

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Key Performance Indicator 86

Key Performance Indicator Customer Journey eCommerce CRM 86

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers.

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Rock Content

MARCH 19, 2024

Consumers trust the creators they follow, meaning they take product recommendations to heart. Creator content makes it easier for consumers to visualize a particular product as part of their daily lives. Are you looking to boost sales, strengthen brand-customer relationships, or reach new demographics?

Key Performance Indicator 82

Key Performance Indicator Marketing Marketers Succession Management 82

Digital Marketer

MARCH 25, 2024

Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. Customers Oh! But the power of our customers…when their phone call just after 5:00 PM because they saw their competitor’s ad and want to change course. This KPI is obviously important because you need leads to get customers.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Sachs Marketing Group

DECEMBER 22, 2023

It’s a targeted, cost-effective method to increase visibility and attract potential customers. Commonly appearing on search engines and social media platforms, PPC ads effectively reach potential customers actively searching for related products or services. Instagram is great for product advertising.

Advertising 97

Advertising Advertisers Key Performance Indicator User-Generated 97

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. See the world through your customer’s eyes. Messaging puts customers back in control, where they should be.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Martech

DECEMBER 16, 2021

Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. They’re especially important for Customer Data Platform projects, where requirements are often poorly understood. We ask users to classify their use case based on its ultimate product.

Key Performance Indicator 112

Key Performance Indicator Analytics Customer Product 112

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Hubspot Marketing

SEPTEMBER 22, 2023

With 86% of business owners and marketing managers having embraced SMS marketing in the past year, it's clear that it's become an integral part of marketing strategies. Harnessing the capabilities of AI, you can leverage customer data and insights to create tailored SMS campaigns that resonate with your recipients.

User-Generated 107

User-Generated Key Performance Indicator Communications Marketing 107

Rock Content

MARCH 11, 2024

Loyalty translates into sales and customer retention. Revenue is based on many factors, such as: Market acquisition and size Pricing Customer base Product line Trends Of course, marketing efforts are on that list. percent of people who use the internet also buy products online at least once per week.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams. Here is a closer look at the key benefits.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Hootsuite

NOVEMBER 8, 2021

Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. Micro actions, as the name implies, are small things customers do to indicate where they might be in the buyer journey. These are also your social media metrics.

Key Performance Indicator 137

Key Performance Indicator Customer Journey Social Media Marketing Advertising 137

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Content management systems (CMS). Image and file management. Project Management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Health 98

Health Key Performance Indicator Communications Management 98

Customers.ai

APRIL 18, 2024

First-party data, collected directly from your interactions with customers—be it via your websites, apps, or customer relationship management systems—holds unparalleled advantages, especially in an era where privacy concerns and compliance with regulations like GDPR and CCPA are paramount. First-Party Data from Customers.ai

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64