Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Geographical segmentation is also losing its effectiveness.

eCommerce

Martech

AUGUST 1, 2024

B2B marketers can use videos from events, webinars, or customer testimonials to create multichannel content more efficiently and cost-effectively. from its Pulse AI: Signals platform provides multi-location businesses with a comprehensive view of customer insights. Chatmeter’s Surveys 2.0 Thinking Media and streamr.ai

User-Generated

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). These emails arent random as theyre based on your customers actions (or inactions). Browsing a product? Abandoning a cart?

Email Marketing

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns. Custom segments.

Market Segmentation

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. That’s why you have to have a few audience segmentation tools in your back pocket. Buckle up—it’s time to start segmenting like a pro.

eCommerce

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price

Welcome Software

NOVEMBER 12, 2024

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened.

Market Segmentation

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Using email segmentation and personalization together can boost engagement, which sends positive signals to ISPs that—in turn—boost deliverability in the long run.

Branding

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. Revenue & customers Product 2.1. Content Marketing 4.6.

Customer Acquisition

Vertical Response

OCTOBER 27, 2024

An email newsletter is a powerful marketing tool that keeps your audience updated and engaged. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. The primary purpose of email newsletters is multifaceted.

Key Performance Indicator

SmartBrief - Marketing

DECEMBER 5, 2024

Email marketing is one of the most cost-effective ways to convey your message and promote your products or services. The prerequisite of designing an effective email marketing campaign is to have an email list full of people who are interested in what you have to offer. But segmenting your email list is easier said than done.

Market Segmentation

Welcome Software

FEBRUARY 25, 2025

As Consumer Packaged Goods (CPG) companies expand their direct-to-consumer (D2C) channels, they’re bypassing traditional intermediaries and forging direct relationships with their customers. While the influx of data has the potential to reshape how CPG companies engage their customers, much of it remains untapped or underutilized.

Transform

Hubspot Marketing

MAY 5, 2025

I have found my LinkedIn network to be one of the most significant ways in which I have learned more about business, and in particular, marketing. I work in marketing, primarily search engine marketing and SEO, but learning about the marketing landscape is incredibly useful. This course comes with a certificate, too.

Finance

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 As marketers, we have to overcome these ongoing challenges and adapt to this ever-evolving landscape.

Advertising

Hubspot Marketing

NOVEMBER 21, 2024

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience.

Video Marketing

Martech

APRIL 17, 2025

LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns. This program offers a structured environment for marketing leaders to explore AI solutions for content operation optimization. Sprout Social launched an updated influencer marketing platform.

Transform

Search Engine Land

OCTOBER 2, 2024

While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Since our client’s solution only works with iOS, India is not the right market to focus on. Instead, we should concentrate on the U.S.,

SEO

Martech

JUNE 3, 2025

Marketing often walks a fine line between persuasion and manipulation. I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. Did marketers get lazy?

Manufacturing

Adobe Experience Cloud Blog

JUNE 2, 2020

Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy.

Customer

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Knowing and understanding your customers is critical to the success of this strategy.

Marketing Strategy

Welcome Software

OCTOBER 9, 2024

How well do you know your customers? This is why it’s so important to get the basics of market segmentation down. This is why it’s so important to get the basics of market segmentation down. What is market segmentation? This will only improve marketing efficiency and effectiveness.

Market Segmentation

Jeff Bullas

NOVEMBER 11, 2022

Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. And over the last ten years, it has become big business. . It is perhaps one of the best online side hustles to start. In the news.

Logistics

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. ” GenAI for custom service. Guided Campaigns.

Customer

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition? Lead generation.

Customer Acquisition

Jeff Bullas

MARCH 12, 2023

Useviral has a strong reputation and outstanding customer service. Once you have set it up, a team of experts will manage their specialist TikTok bots to grow your account for you, all you have to do is know your target market and pass this information onto your dedicated account manager and they’ll do the rest. Try Useviral now #2.

Target Market

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. What does the customer want?

Customer

Jeff Bullas

FEBRUARY 14, 2023

In the news Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. And over the last ten years, it has become big business. It is perhaps one of the best online side hustles to start.

Logistics

Martech

OCTOBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how do you see the customer? Because of the influx of digital contacts and touchpoints over the last 18 months, you are likely seeing more of your customers.

Transform

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Bad customer experiences cost U.S.

Customer

Hubspot Marketing

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

User-Generated

Hubspot Marketing

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. First, however, you must decide which segments are worth targeting with your marketing.

Food