Marketing Insider Group

AUGUST 1, 2023

Each metric holds a piece of the puzzle, showing you what’s working, what’s not, and where there’s room for improvement. That’s why today, we’re sharing 14 key social media metrics and their meaning to help you decode the hidden truths that lie in your data. It’s the first step in the customer journey.

Whitepaper 87

Whitepaper Thought Leadership Promotion Customer loyalty 87

Sprout Social

JULY 6, 2022

And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles.

Finance 104

Finance Education Food Social Media Marketing 104

Exposure Ninja

FEBRUARY 9, 2024

You’ll learn research-backed strategies to improve user experience, conversions, and search engine rankings, helping you to scale your current optimisation. Analyse User Behaviour Understanding how your target customers behave is the foundation for all your website optimisation. But they forget about the parts in the middle.

User-Generated 59

User-Generated PR SEO Transform 59

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Opportunity cost is the best place to start because, in marketing, you must make decisions and drive strategy based on data ; however, there is always a cost of moving strategy in one direction versus another.

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Unbounce

MARCH 5, 2024

/ A/B Testing The 16 best A/B testing tools and software alternatives to Google Optimize By Paul Park. This is where A/B testing comes in. It’s like having a bunch of tiny focus groups whispering sweet, data-driven insights in your ear. TABLE OF CONTENTS What is an A/B testing tool? Updated on March 5, 2024.

Price 98

Price eCommerce Transform User-Generated 98

Duct Tape Marketing

MAY 25, 2022

And so that's really what they're doing, and they're able to learn from data and get smarter on their own. And it's normally applied to things that are repetitive and data driven for us as marketers, things that we don't want to have to do a bunch of times anyway. The reality is that AI isn't that advanced today. And it's doing it now.

Transform 89

Transform Marketing Marketers Non-Profit 89

Use Insider

APRIL 28, 2023

What is AB testing or split testing in marketing? Often AB testing and split testing are used interchangeably, as the principles and objectives of both are the same. Think of AB testing (or split testing) as a contest where two players face off to test their strength.

eCommerce 52

eCommerce Food User-Generated Market Segmentation 52

Welcome Software

NOVEMBER 1, 2022

And loved the product, early doors, I think the philosophy behind Episerver, and now Optimizely has always been great technology that's easy to use, and that completely suits our value proposition and where we're at in the market with customers as well. Ian Finch: have expanded, you know, and the products' evolved too.

Transform 40

Transform Management Product Customer 40

Welcome Software

NOVEMBER 1, 2022

And loved the product, early doors, I think the philosophy behind Episerver, and now Optimizely has always been great technology that's easy to use, and that completely suits our value proposition and where we're at in the market with customers as well. Laura Dolan: (laughs). Ian Finch: have expanded, you know, and the products' evolved too.

Transform 40

Transform Management Product Customer 40

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] 5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] How do you look at the customer journey?

CMO 75

CMO PR Marketing Marketers 75

Duct Tape Marketing

AUGUST 16, 2023

This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. I just go through not just marketing, but every piece of data I can get ahold of. That's my sweet spot.

CMO 64

CMO Inbound Marketing Marketing Strategy Price 64

CXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

Analytics 106

Analytics User-Generated Key Performance Indicator Non-Profit 106

Hubspot Marketing

FEBRUARY 14, 2019

And, as a marketer, one of the best investigative tools at your disposal is A/B testing. Every company has a different set of customers, so there’s no one-size-fits-all formula for designing the most optimal website, crafting the most compelling copy, or building the most effective product. Best A/B Testing Tools. Optimizely.

User-Generated 142

User-Generated Analytics Product Branding 142

Duct Tape Marketing

DECEMBER 18, 2019

It might be funny to hear, but when we were doing this about like two years ago, one and a half years ago within Google, we were actually, we were testing on 3G fast still because such a large user base actually is on slower and lower end devices. So testing in your offices’ wifi, is probably not the best thing to do.

Retail 40

Retail Whitepaper Analytics Product 40

Kevin Indig

JUNE 26, 2023

We often forget that the website is a product and how many new features we can add or improve. In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins.

User-Generated 91

User-Generated Price SEO Product 91

Unbounce

JULY 12, 2023

How you can improve your prompts to get better AI-generated results? Is managing your data privacy effectively is even possible in this new AI age? I personally think there is a lot of value in photography, custom photography, in that it does allow that customization to really kind of get in there and own a lot of those details.

User-Generated 96

User-Generated Whitepaper B2C Product 96

DirectMail2.0

FEBRUARY 26, 2024

It was a gathering of a real range of different, you would call them customers in the audience, or prospects, future customers from print shops, from schools were there, in plants. We integrate technology into direct mail to improve it on a couple of different facets. But I’m coming for you, Julie. to help you sell this product.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Orbit Media Studios

FEBRUARY 28, 2024

Ideally, we could review it along with performance data. Best of all, they asked for data. You also just found out that they don’t have a culture of data-driven decision making. Their answers will show if they have results-focused, data-driven thinking. Do they do custom work or pre-made templates?

User-Generated 90

User-Generated Analytics SEO Communications 90

Welcome Software

JUNE 2, 2023

Experimentation is not just about running tests; it's about learning from those tests and driving change. By testing new ideas and approaches, organizations can learn what works and what doesn't, and make data-driven decisions to improve processes, products, and services. Some might be better; some might be worse.

Transform 40

Transform eCommerce Place Product 40

Duct Tape Marketing

MAY 24, 2023

It is important to test with different social media content and formats to see what works better for each specific brand, but the key takeaway is to keep being authentic. In a recent episode, Phil tested a thousand dollars on some marketing principles, some work, some don't. But overall test all types of different content.

CRM 79

CRM B2C Whitepaper Management 79

GrowMatik

OCTOBER 11, 2021

While marketing automation streamlines creating and managing marketing campaigns and provides invaluable data about your audience and general marketing efforts, all this might go to waste if you don’t have a solid plan to measure and analyze your campaign results. That’s where marketing automation KPIs come into play! What are KPIs?

Customer Acquisition 52

Customer Acquisition Marketing Marketers User-Generated 52

Unbounce

JUNE 23, 2023

00:10:51] Pete: Molly, one of the really interesting things I saw about Dealtale is that there’s a ChatGPT-like interface bolted onto your data, which allows marketers to do queries and structured data tables, just really with conversational style language. Like we take audience behavioral data.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Duct Tape Marketing

MAY 23, 2017

They just know that the times are changing, we’re leaving in a world where customers are on quicksand and the marketplace is on quicksand. Before every meeting, all the executives have to write a five to six page document explaining what they want to cover [00:10:00] perspective of that customer.

Shipping 35

Shipping Retail Entertainment Transform 35

Search Engine Land

SEPTEMBER 22, 2023

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. Why is LTV important? Why is that?

Real Estate 108

Real Estate Price Logistics CRM 108