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Key marketing lessons from startup to scale-up

Martech

Startups use basic analytics tools to track marketing performance and make agile, quick decisions. In contrast, large corporations typically target national and international markets with broader campaigns. Influencer and community marketing are becoming increasingly critical. Data privacy and security are also paramount.

CRM 116
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Semrush acquires Third Door Media, including MarTech

Martech

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 132
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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day. Too much hype?

Transform 113
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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

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Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal. Reserve your spot today!

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‘Retailers need to keep looking for fresh, innovative ways to provide value to the customer’: Wunderkind’s Richard Jones

Econsultancy

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

Retail 110
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25 Must-Have Digital Marketing Agency Tools in 2024

Customers.ai

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.