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Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short videotrend is here to stay. (It It is the next trends after Tiktok MarketingTrends as well as Social Commerce & Accessibility MarketingTrends.
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People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a videomarketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.
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TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digitalmarketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).
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