Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. How to move to a first-party data marketing strategy . The guide is free and requires no registration. Read more here.

Law 99

Law Email Marketing New Technology Digital Marketing 99

Martech

MARCH 18, 2022

How to build a successful RevOps team : Sustained revenue growth is built on optimized RevOps teams and strategies. How to future-proof your digital marketing strategy : Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. Email marketing.

Transform 105

Transform Customer Journey Analytics Entertainment 105

Exposure Ninja

JULY 4, 2023

By understanding these misconceptions, you can make informed decisions about which AI tools to use and how to incorporate them into your marketing strategies. AI is a useful tool for us marketers — not an enemy. Is your digital marketing underperforming ? The possibilities are truly endless.

User-Generated 52

User-Generated eBook Marketing Marketers 52

Duct Tape Marketing

OCTOBER 8, 2023

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO 71

CMO Price Transform Marketing Strategy 71

Duct Tape Marketing

MAY 25, 2023

It's just part of the overall strategy. I mean, I think in many ways digital strategy is just strategy in the same way, digital marketing is really just marketing in this day and age. I think the media, particularly new technologies, likes to, you know, kind of say, oh, here's the scariest scenario.

Transform 67

Transform CRM New Technology User-Generated 67

Digital Marketer

FEBRUARY 27, 2023

But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. This is where T-shaped marketers come in. Click here By nature, T-shaped marketers are self-starters and doers. At least not anytime soon.

New Markets 80

New Markets Marketing Marketers Traditional Marketing 80

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 127

Analytics Customer Journey Marketing Marketers 127

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 97

Digital Marketing Real Estate User-Generated Marketing 97

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? You’ll learn why content marketing matters.

Non-Profit 120

Non-Profit Marketing Marketers SEO 120

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. Email marketing. Buyer personas.

Transform 74

Transform User-Generated Whitepaper Law 74

Content Marketing Institute

JULY 18, 2018

Is it any wonder that 80% of marketers say their least favorite thing is “learning and using new marketing technologies”? However, the marketing challenge has an added burden. Many content and digital marketing teams seem perpetually stuck in a software selection or implementation cycle.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Use Insider

FEBRUARY 16, 2022

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. This means getting close to the patterns of the customer journey , rather than following each customer’s journey – Digital Marketing Institute.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Neil Patel

DECEMBER 22, 2021

How Can Marketers Use NFTs (With Examples). Plenty of big brands are using this technology to drive their marketing strategies. Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. Learn more.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

DIY Marketers

DECEMBER 21, 2021

The biggest complaint I hear is that small businesses are frustrated by their marketing efforts (and their marketing team) for not meeting marketing goals. Sure, you’ve picked an overall marketing strategy, and run some marketing campaigns. Are there technological factors creating threats?

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Customer Acquisition 70