Martech

MARCH 18, 2022

How to build a successful RevOps team : Sustained revenue growth is built on optimized RevOps teams and strategies. How to future-proof your digital marketing strategy : Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. Email marketing. Search marketing.

Transform 112

Transform Customer Journey Analytics Entertainment 112

Martech

OCTOBER 28, 2021

How to move to a first-party data marketing strategy . Most marketers are well aware of the increase in privacy regulations over their data collection activities. Email marketers in search of new marketing technology to meet challenges . The guide is free and requires no registration.

Law 115

Law Email Marketing New Technology Digital Marketing 115

SmartBrief - Marketing

SEPTEMBER 25, 2023

Using a tool or new technology without understanding its purpose is usually dangerous. Some modern marketers may feel that older types of marketing did not work, and new marketing (that has digital tracking) does work.

Marketing 52

Marketing Marketers Digital Marketing Customer Journey 52

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. Lead Generation Forms.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Duct Tape Marketing

OCTOBER 8, 2023

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO 73

CMO Price Transform Marketing Strategy 73

Exposure Ninja

JULY 4, 2023

With proper training and guidance, marketers can quickly learn how to use AI tools. By understanding these misconceptions, you can make informed decisions about which AI tools to use and how to incorporate them into your marketing strategies. AI is a useful tool for us marketers — not an enemy.

User-Generated 52

User-Generated eBook Marketing Marketers 52

Content Marketing Institute

MAY 3, 2018

Reaching across department lines and working regularly with people on other teams that relate to content technology can help make sure you’re getting the most value from existing and new technology investments. HANDPICKED RELATED CONTENT: New Tech Friends on the Marketing Block. What’s our content-tech strategy?

New Technology 91

New Technology Content Marketing Analytics User-Generated 91

Unbounce

MARCH 30, 2023

Here’s what you need to know about AI marketing: What is AI marketing, anyhow? What are some types of AI marketing? Will marketers be replaced by AI? How do I add AI to my marketing strategy? What are some AI marketing trends? What is AI marketing? What concerns are there about AI?

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Martech

JANUARY 3, 2022

The model was further expanded to acknowledge the role of managers who oversee the breadth of marketing and marketing operations. What does marketing operations do? Just as there is no one definition of marketing operations, there are variations in what tasks marketing operations conducts.

Transform 120

Transform Marketing Automation Platform CMO Marketing 120

Duct Tape Marketing

MAY 25, 2023

You know, we have a long history of kind of studying how industry has evolved over time, and there's patterns we can look at, uh, that help us understand when new technologies come about, how are they gonna play out. I think the media, particularly new technologies, likes to, you know, kind of say, oh, here's the scariest scenario.

Transform 69

Transform CRM New Technology User-Generated 69

Digital Marketer

FEBRUARY 27, 2023

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

New Markets 80

New Markets Marketing Marketers Traditional Marketing 80

SMEI

DECEMBER 20, 2022

One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies. As the technology landscape continues to evolve at a rapid pace, CMOs will need to work closely with CTOs to stay up to date on the latest trends and determine how they can be leveraged to benefit the company.

Transform 51

Transform Marketing Marketers Manufacturing 51

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. 5 Stages of Content Maturity.

Content Marketing 84

Content Marketing Entertainment Customer Acquisition Marketing 84

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Marketing Insider Group

NOVEMBER 22, 2021

6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Whether you’re a new or seasoned content marketer, you’ll want to take time to watch The Story of Content by the Content Marketing Institute (CMI). tactic, technology, etc.)

Content Marketing 119

Content Marketing Marketing Marketers Customer Acquisition 119

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? You’ll learn why content marketing matters.

Non-Profit 116

Non-Profit Marketing Marketers SEO 116

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 97

Digital Marketing Real Estate User-Generated Marketing 97

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. Buyer personas. Blog posts.

Transform 72

Transform User-Generated Whitepaper Law 72

Content Marketing Institute

JULY 18, 2018

The average number of marketing software technologies in a company is 16 and ranged as high as 98 in larger organizations. Is it any wonder that 80% of marketers say their least favorite thing is “learning and using new marketing technologies”? Technology is not change – it is what facilitates change.

Content Marketing 61

Content Marketing CMO Thought Leadership Marketing 61

Use Insider

FEBRUARY 16, 2022

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. If a customer is showing signs of lowered activity, marketers can entice them back before it is too late. But what do these cases tell us? It is to answer the questions —.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Hubspot Marketing

AUGUST 21, 2023

This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors.

Shipping 98

Shipping Whitepaper Price eBook 98

Neil Patel

DECEMBER 22, 2021

How Can Marketers Use NFTs (With Examples). Plenty of big brands are using this technology to drive their marketing strategies. Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. Learn more.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

DIY Marketers

DECEMBER 21, 2021

The biggest complaint I hear is that small businesses are frustrated by their marketing efforts (and their marketing team) for not meeting marketing goals. Sure, you’ve picked an overall marketing strategy, and run some marketing campaigns. Are there technological factors creating threats?

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Customer Acquisition 70