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2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.
It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) It’s crucial to have a clear plan linked to your strategy so you don’t get distracted by new trends like AI or ignore changes and fall behind. Get the newsletter search marketers rely on. that we’re in.
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AI is transforming how businesses approach their digitalmarketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digitalmarketing efforts. Get the newsletter search marketers rely on.
Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?
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Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.
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This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.
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Here are 13 B2B marketing tools that have caught my attention. Data B2B marketers are rarely satisfied with the quality and completeness of their customer and prospect data. Dig deeper: 15 cutting-edge tools every B2B marketer should know Email: Business email address Sign me up! Processing.
It’s a useful digitalmarketing tool because it offers a direct line to potential customers. Develop Your Paid MarketingPlan Avoiding common paid media mistakes helps you make the most of your advertising budget and achieve stronger results. Ahrefs reports that over 96.5%
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The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.
Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?
Specific timeslots see more engagement than others, which is an important consideration in your social media marketing strategy. With all that in mind, you’re far better off with a digitalmarketingplan and social media calendar with a unique posting schedule for each platform.
According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.
As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Your friend and mine, Ryan Jones , the Marketing Manager at SEOTesting , shares how this first impression can help your brand establish authority within its space. As for a good bounce rate?
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For marketers, understanding the latest X or Twitter ads statistics is not just a good practiceit’s essential. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. In 2024, 12% of senior marketers globally trusted X ads.
written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!
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