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From third-party cookies to zero-party data: The new rules of email engagement

Hubspot Marketing

As Georgia Riga, Moosend’s Customer Success Manager, puts it: “Collecting zero-party data through an email preference center is just the start. Digital Marketing Institute uses this simple form for lead generation, only asking for basic information to build a professional attendee profile.

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Your guide to content repurposing: Get the most out of content

Welcome Software

How to repurpose your content First, let’s take a look at all the different content formats out there that you can bring into your digital marketing strategy: Blog articles (long-form and short-form) Guest posts on other sites Social media posts Infographics Case studies Podcast episodes Webinars Video content (eg.

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Using User Personas to Boost Performance

Neil Patel

In digital marketing, user personas help ground your messaging. Userpilot Userpilot created a persona for a Customer Success Manager focused on one goal: product adoption. Think of it as the bridge between hard data and human behavior. They help guide your content and give a voice to your copy.

CRM 66
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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Source: Vans on Facebook 6 Facebook marketing tips from SMMs We asked some top social media managers what the secret ingredient is to successfully managing a brand on Facebook and how they keep things exciting. Abhishek Joshi, Digital Marketer, Dog with Blog Imagine your Facebook page is a living room.

Gen Z 101
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Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

Successfully managing every aspect of a growing ecommerce store can be challenging. Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best.

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We Tried 16 Omnisend Alternatives So You Don’t Have to

Campaign Monitor

Digital Marketing Manager Try Campaign Monitor Instead → ✓ 30 days free ✓ No card required Read next: We Compared 15 Affordable HubSpot Alternatives – Here’s #1 15) Benchmark Email – Good for design-focused marketers 4.3/5 ” — Josh L.,

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Top 16 Klaviyo Alternatives Put to the Test – #1 Revealed

Campaign Monitor

Pricing starts at $16/month Plan Price Features Standard $16/month for 500 contacts 500 contacts, 6,000 emails /month, web push, 1,000 published reviews (Shopify), success manager. Digital Marketing Manager (G2) Try Campaign Monitor Instead → ✓ 30 days free ✓ No card required The Verdict: Which Klaviyo alternative should you choose?