Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Mental health. Animal welfare.

Gen Z 111

Gen Z Transform Health Entertainment 111

Use Insider

APRIL 27, 2020

We expect this percentage will grow due to the digital push in beauty and cosmetics marketing. . To get in on the growing digital trend, cosmetics and beauty players need to: Invest in digital channels. Marketing for the Cosmetics Boom .

Marketing Strategy 52

Marketing Strategy Marketing Marketers Promotion 52

Hubspot Marketing

JANUARY 7, 2024

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

SmartBrief - Marketing

OCTOBER 16, 2023

It indicates consumers’ increasing awareness of mental health and self-care. As people’s awareness of health and well-being grows, wellness products have surged in popularity. According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, import sales have reached an impressive $5.94

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

It indicates consumers’ increasing awareness of mental health and self-care. As people’s awareness of health and well-being grows, wellness products have surged in popularity. According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, import sales have reached an impressive $5.94

Retail 52

Retail eCommerce Fashion Health 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Influencer marketing. Practically infants. No, you don’t.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.

Advertising 52

Advertising Advertisers Retail Shoppers 52