Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. The same cost issues are dogging non-pure plays.

Non-Profit 120

Non-Profit Direct Mail eCommerce User-Generated 120

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Understanding this helps you make smarter decisions and boost profitability. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Are your efforts paying off?

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Direct business impact.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

And while marketing automation can help non-profits in many ways – by raising awareness, for example, or by influencing public policy – one of marketing automation’s biggest use cases is in supporting a robust pipeline for donations. Unfortunately, the retention rate of first year donors is only 23.7%.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Hubspot Marketing

APRIL 5, 2023

Demand generation marketing is about educating your audience with no expectation in return. Meanwhile, lead generation is optimized for capturing contact information – but prematurely pushes non-solution seeking people to sales automation workflows, which is highly ineffective. Offline Media: Direct mail, NYC subway ads, etc.

Inbound Marketing 133

Inbound Marketing Whitepaper Real Estate Non-Profit 133

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing with email. potential customers.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Lynton Web

MAY 8, 2025

Profitable centers recognize they can't effectively market to everyone with the same approach. The physical nature of direct mail creates staying power that digital communications often lack, particularly for program guides that families reference repeatedly and display in their homes.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52