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2024 Year in Review: Features, Features & More Features!

Customers.ai

Direct mail has an average open rate of 80-90%. And hey, with the holidays here and everyone checking their mail for holiday cards, theres no better time to show up where your customers least expect it. Learn more about our direct mail integration >> 9. Why is this such a big deal? What a year its been!

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Direct Mail Secret Weapon Insider Session

DirectMail2.0

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Insiders

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Beyond the Envelope: Tech-Driven Direct Mail Success

DirectMail2.0

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Use data visualization tools like charts and graphs to bring each channel’s performance to life.

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9 Internet Trends Charts You Need To See

Marketing Insider Group

Plummeting ever since due to rise of email and decline of direct mail open rates. CEOs now place technology as the # 2 largest concern after market conditions. Traditional markets are being disrupted all over the place. Key Consideration: How “traditional” is your organization’s mindset?

Logistics 110
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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

It is necessary to periodically audit your organization’s MarTech Stack to ensure that you are making the best use of your tools and the integrations originally put in place are still functioning. You will eventually build a more accurate and sturdy list of tools by engaging periodically with your team.

Marketers 130
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Navigating the evolving martech landscape

Martech

As new channels and marketing practices are introduced, they rarely replace something already in place. Email didn’t replace direct mail. Phase I, the existing brand remains in place under the umbrella of the new parent, Phase II, the new parent’s name merges with the existing brand (e.g.,

CRM 107