DirectMail2.0

JULY 16, 2025

Split testing is an important tool for marketers. While split—or A/B—testing is now hugely popular across email and digital marketing channels, the tactic has a long history of use in direct mail marketing. A direct mail campaign enhances its effectiveness when digital innovation is baked in.

Direct Mail

DirectMail2.0

AUGUST 7, 2024

Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers to Results.” Direct Mail 2.0

Direct Mail

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy

Neil Patel

JUNE 25, 2025

Paid media is any form of promotion that meets both of the following criteria: it happens on a platform you don’t own, and you pay for it. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. The global market was worth an impressive $252.95

User-Generated

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing

Whos Mailing What

JUNE 26, 2025

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. A self-described “Jill of all trades”, Narwick-Krivos showed numerous examples of shaped mail pieces produced by ShipShapes during our discussion.

Direct Mail

Backlinko

JULY 25, 2025

Grab this free sheet with 30 ways to promote your business. Organic marketing = earning attention. Check out our ultimate SEO tutorial to get started with organic marketing.) You can still use advertising channels, but your market research and competitor analysis (see below) will become even more important.

Advertising

Customers.ai

DECEMBER 23, 2024

But email engagement goes even deeper than clicks: Email Replies : Especially for B2B marketers, a reply to your email can be a direct line to a sales conversation. Heres a closer look at key email marketing metrics that reveal more than just surface-level insights: 1. Heres how it transforms your email marketing strategy: 1.

Price

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Marketo Engage for marketing automation. As an advanced enterprise email marketing solution , Insider also supports AMP for email.

Customer Journey

illumin

JULY 23, 2024

Superimposition-based AR This type of AR marketing replaces or enhances physical items with digital content. AR print marketing: Traditional print marketing such as postcards, flyers, and direct mail, can be more engaging and elevated by applying AR elements to it. billion USD by 2025.

Advertising

DirectMail2.0

JANUARY 14, 2025

Marketing mail often faces tough competition for attention, arriving alongside bills, flyers, and generic promotions. However, with the right approach, marketing mail can stand out, spark inspiration, and achieve significantly better response rates. Add a Digital Twist Omnichannel marketing is key to success.

Direct Mail

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit

Vertical Response

JULY 6, 2025

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Personalization and segmentation based on subscriber data significantly enhance engagement and deliverability, leading to higher email marketing effectiveness.

Email Marketing

DirectMail2.0

MARCH 7, 2025

Thats why we are thrilled to announce the promotion of three outstanding individuals to our C-Suite executive team. As our Senior Vice President of Sales & Marketing, she demonstrated a steadfast commitment to expanding DirectMail2.0s remains at the forefront of direct mail marketing integration.

Direct Mail

DirectMail2.0

JUNE 9, 2025

In this candid and inspiring conversation, Brad takes listeners through his unexpected journey from selling DVDs to leading one of the most cutting-edge platforms in omnichannel direct mail. helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0

Direct Mail

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Featured Speakers: Brad Kugler, CEO of DirectMail2.0 & Who’s Mailing What!

Direct Mail

Vertical Response

MAY 9, 2022

So, how can you connect, do the marketing necessary to engage your customer base? In today’s technology-driven world , there’s a big debate for marketing experts on email vs mail. Read on for the explanation between email marketing and direct mail marketing and the things to consider with each option.

Direct Mail

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Sorry about that!

Promotion

DirectMail2.0

APRIL 24, 2024

It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. Similarly, in ancient Rome, wax tablets were employed for promotional purposes.

Direct Mail

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Here are the key components: 1.

Direct Mail

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Send Attention-Grabbing Direct Mail. Promote a Personalized Template.

Direct Mail

DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective direct mail marketing even by today’s standards.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Send an email or direct mail invitation, allowing attendees to plan. Add Some Marketing Magic.

Direct Mail

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Direct Mail

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail

Adobe Experience Cloud Blog

MAY 1, 2019

Most of the conversation around personalization is all about marketing. Send creative, personalized direct mail . A couple of years ago, direct mail may have seemed on its way out, but as online marketing grows more competitive, physical mail has become a way to be noticed. Here’s how: 1.

Direct Mail

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing

Adobe Experience Cloud Blog

MARCH 7, 2013

by Jon Miller (@jonmiller) Modern marketing in the digital age is not just about numbers and processes. This is about your brand in general, but there is also a strong connection to how you market your company. This is about your brand in general, but there is also a strong connection to how you market your company. Here’s why.

Direct Mail

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion

Adobe Experience Cloud Blog

JULY 17, 2019

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this.

Marketing Strategy

Adobe Experience Cloud Blog

MAY 7, 2014

At this point, you may be saying “What the heck does story this have to do with marketing?” If you are going to promote your Instagram account (or any social presence, for that matter) be sure you’re consistently updating it…but that’s another post, for another day. What is Continuous Marketing? ” Fair question.

Direct Mail

Sprout Social

FEBRUARY 17, 2022

Direct mail. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Email Marketing

Hubspot Marketing

AUGUST 10, 2022

Every day, we're on the receiving end of a direct marketing campaign. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. How to Create a Direct Marketing Strategy.

Direct Marketing

Adobe Experience Cloud Blog

OCTOBER 23, 2017

We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. 2. Define Success.

Key Performance Indicator

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing refers to a variety of events. Types of Event Marketing.

Event Marketing