Hubspot Marketing

NOVEMBER 15, 2024

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions.

CMO 126

CMO Traditional Marketing Communications Marketers 126

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont.

Shopper Market 59

Shopper Market Shoppers PR Transform 59

Content Marketing Institute

OCTOBER 29, 2018

Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. HANDPICKED RELATED CONTENT: The Future Model for Content Marketing and Media Are Identical. What is the right content marketing business model.

Content Marketing 111

Content Marketing Automobile Marketers Marketing 111

Content Marketing Institute

OCTOBER 29, 2018

Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. HANDPICKED RELATED CONTENT: The Future Model for Content Marketing and Media Are Identical. What is the right content marketing business model.

Content Marketing 75

Content Marketing Automobile Marketers Marketing 75

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Mark Schaefer is the executive director of Schaefer Marketing Solutions. But they are missing the biggest business gains.

Gen Z 75

Gen Z Health Marketers Marketing 75

Rock Content

MARCH 4, 2020

Competing with bigger companies for the ad space in most forms of traditional marketing can be almost impossible for smaller businesses. This is something that they can cover with the help of Digital Marketing, as they can reach an audience of their choice with minimal effort.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Duct Tape Marketing

NOVEMBER 17, 2022

So use of QR codes, things like Bit Lees that can track the engagement event, bright other event type systems that you can get RSVPs where maybe the initial point might be a traditional marketing might be newspaper or direct mail ends up being a digital transaction. coming out there in terms of what you talked about retargeting.

Direct Mail 89

Direct Mail Copywriting Place Law 89