Adobe Experience Cloud Blog

MARCH 10, 2015

For the second thing, and even more importantly, customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. Engagement Marketing b2b Consumer'

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 28, 2014

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. In short, marketing automation enables you to succeed with every other technology on this list.

CMO

Marketing Insider Group

JANUARY 4, 2021

Content marketing drives many benefits for your brand. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). So, what do you need to leverage content marketing? Email marketing remains one of the best ways to create ROI. Deliver Value in the Inbox. Image: DMA.

Marketing Strategy

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Direct Mail

Adobe Experience Cloud Blog

JUNE 27, 2016

Just like sharks, marketers employing an account-based marketing approach use different signals to identify their targets and directly market to them. Marketers, Are You a Shark or Whale in the Marketing Ecosystem? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 20, 2010

The lead generation media that is working best today for inbound is online marketing (e.g. search engines, industry portals, directories and social media marketing). For outbound it is direct marketing (e.g. Use marketing automation driven campaigns to generate more referrals. Reactivate old leads.

Outbound Marketing

Adobe Experience Cloud Blog

MAY 6, 2016

Be personal – The rule here is the same for any direct marketing: don’t just send a mass “we miss you and want you back” email. When it comes to writing the perfect reactivation campaign subject lines, here are a few best practices to follow: Be different and unexpected.

eBook

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. But I think we’re moving into a post-direct marketing world where we can’t measure ROI. He was hired by Yahoo!

CMO

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. The Content Marketing Imperative from Michael Brenner.

Marketers

Set Up

JANUARY 31, 2024

She really appreciated that Nvidia did not do much direct marketing because their partners were such strong advocates for the company. During her time at Nvidia , a computer manufacturing company, Badani fell in love with their philosophy to use their ecosystem to their advantage. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method.

Inbound Marketing

Adobe Experience Cloud Blog

SEPTEMBER 11, 2008

All others direct people to the home page. Even direct marketing / SEO companies do this — and they should know better! What techniques and marketing tactics have you personally used to push the envelope? Generally, only one or two companies push people to an offer-specific landing page.

Thought Leadership

Content Marketing Institute

JANUARY 12, 2018

Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. For example, the existing website will become the trust-development and lead-nurturing engine.

Digital Marketing

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. Looking at these statistics, any contemporary marketer could easily assume that customer acquisition is email’s primary use.

Email Marketing

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While you can certainly use digital marketing to reach your buyers, have you considering implementing traditional marketing methods to offer them a refreshing experience? Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions. Why is this so effective?

Direct Mail

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. That makes email marketing a pretty exciting space.

Email Marketing