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How to Write a Content Brief [Template + Examples]

Hubspot Marketing

I once worked on a project with several external partners, and other than Slack and Google Docs, nobody used the same organizational tools, and it caused a lot of frustration and confusion. How to Write a Content Brief Lets make a template: Using your word processor of choice, create a one-page doc with a two-column table.

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AI-powered martech news and releases: December 5

Martech

Pantheon launches content publisher for Google Docs : This add-on uses Google AI to offer content summaries, SEO suggestions, and advanced search functionality within Google Docs.

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What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving

Hubspot Marketing

You're going to need a blank slate to begin with, and it can't just be a plain Google Doc or Word Doc to achieve the right format. Download our Mind Map Template for Word or Google Docs to effortlessly visualize your ideas on screen. Luckily, there's plenty of mind-mapping software available to find a template of your choosing.

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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Marketing

Outline in Google Docs Once I’m done in Surfer, I can migrate to Google Docs, our team’s writing tool of choice, to start outlining my article.   To that end, I’ll spend an hour or so pulling together an outline in Google Docs, ideally about a week before my deadline, if time permits.

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The Ins-and-Outs of Content Optimization, Straight From a Marketer

Hubspot Marketing

Heres what to include in a content optimization brief: A link to the current content and copy in Google Docs if possible Description of the target audience and their search intent Primary and secondary keywords to include General update instructions, like checking for broken links and outdated research (e.g.,

SEO
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The Top 4 Roadblocks to Your Team's Productivity and How AI Can Solve Them, According to Asana's Head of Corporate Marketing

Hubspot Marketing

But others would rather you tag them in the appropriate Google docs, so you do that, too. We would be on email, Slack, and Google docs, and slides. Remember those slide decks and Google docs and Slack messages and emails I mentioned earlier? Which sounds painfully relatable. Productivity comes down to visibility,” Jake says.

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How Wistia earned absurd growth with two-pizza teams

Hubspot Marketing

If your employees are endlessly updating internal docs and polishing fancy slide decks to pitch to leadership, you might want to ask: Is all of this getting in the way of driving bigger impact? “The ideas might've had very little data, so they were never at the top of the list,” he says. It's completely changed Wistia as a business.”