Search Engine Land

FEBRUARY 14, 2024

of the time in Google Search product review queries and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and forums SERP feature, a new analysis finds. An analysis of 10,000 keyphrases found that Discussions and forums appear 77% (7,702) of the time. The analysis. Reddit shows up 97.5%

Product 124

Product Promotion SEO 124

Animalz blog

MARCH 11, 2024

Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings. Google aims to end this practice by punishing clearly irrelevant domains when comparing their old content to new content. Google’s latest update reinforces this ethos.

SEO 100

SEO Education Branding Marketing 100

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). The domain vs. domain tool to see what keywords competitors rank for with associated metrics.

SEO 124

SEO Branding Product Customer 124

Search Engine Land

NOVEMBER 10, 2023

It’s common for SEOs to migrate domains/websites and report on the performance afterward. Once a website is migrated/redirected to the main domain, many SEOs tend to make the mistake of considering the subsequent increase in traffic to the primary domain as a definitive SEO success. Is this really a win?

SEO 126

SEO Advertising Advertisers Place 126

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? What is a content gap analysis? What are the best tools for content gap analysis?

SEO 123

SEO eCommerce Market Research Product 123

Marketing Insider Group

JUNE 19, 2023

Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.

Whitepaper 114

Whitepaper Food SEO Analytics 114

Search Engine Land

DECEMBER 19, 2023

We facilitate systematic evaluation in this new paradigm by introducing GEO-bench, a benchmark of diverse user queries across multiple domains, coupled with sources required to answer these queries.” To be clear, when the paper discusses “domains” it’s talking more about broad categories, not an online domain name.

Law 109

Law User-Generated SEO 109

Search Engine Land

OCTOBER 25, 2023

Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed because of that. Manually looking at both some of the keyword-level ranking trends and domain-level trends – I would anecdotally say, no (at least in terms of it being the underlying nature of the update),” Mordy Oberstein told me.

SEO 117

SEO 117

Search Engine Land

JULY 25, 2023

To address this challenge, Conductor undertook an extensive analysis of over 600 enterprise domains from renowned brands. This comprehensive report includes an analysis of more than 82,000 searches, revealing: Industry and subindustry organic traffic benchmarks. The domains leading the conversation in each result type.

Digital Marketing 93

Digital Marketing SEO Marketing Marketers 93

Litmus

FEBRUARY 5, 2024

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Shows that your email is associated with your domain. Domain-based Message Authentication, Reporting & Conformance (DMARC).

Email Marketing 108

Email Marketing Analytics Communications Branding 108

Search Engine Land

JANUARY 8, 2024

If your domain is known for advertising, even subdomains, it’s likely to be rejected. To be considered, you need to show direct impact on end-users; problems just affecting later data analysis won’t qualify. Submit bug reports to Google with detailed steps to reproduce the issue. Review process.

Advertising 120

Advertising Advertisers Marketing Strategy Search Marketers 120

Search Engine Land

APRIL 26, 2024

Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on. The analysis process afterward could be similar to the one for the data in your CRM. You can even ask ChatGPT to make a SWOT analysis for your product and identify your strengths and weaknesses. See terms.

Product 94

Product SEO Gen Z Transform 94

Neil Patel

APRIL 2, 2023

Below, you’ll find 17 backlink analysis tools that are full of features offering insight into your link profile. The number of referring domains, along with the number of.gov and.edu domains linking to your website. In the real world, however, this likely isn’t the case. If so, this post is for you. Let’s check them out!

SEO 86

SEO User-Generated Analytics Health 86

Search Engine Land

MARCH 11, 2024

Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. Entity-based competitor analysis isn’t about mimicking existing content. Entity analysis offers several key advantages for your SEO strategy. Entities are the building blocks of how search engines understand the world.

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Search Engine Land

OCTOBER 20, 2023

This page has a mix of links to collections of specific categories of things to do and specific things to do with brief descriptions (and links to the activity page): Again, Tripadvisor ranks for several competitive variations of this type of query: Worth noting, though, is that Tripadvisor is an authoritative domain.

SEO 116

SEO Entertainment Product Digital Marketing 116

Martech

JANUARY 8, 2024

If your domain is known for advertising, even subdomains, it’s likely to be rejected. To be considered, you need to show direct impact on end-users; problems just affecting later data analysis won’t qualify. Submit bug reports to Google with detailed steps to reproduce the issue. Review process.

Advertising 102

Advertising Advertisers Marketing Strategy Marketing 102

Search Engine Land

DECEMBER 7, 2023

Here’s a sneak peek at the sitemap analysis I will walk you through. You can add as many sitemaps as needed for analysis. We’ll revisit the filter_term field later, as it’s an optional parameter for selective analysis. The script will then execute and present your analysis. Here’s how.

SEO 115

SEO Analytics Management Search Marketers 115

Customers.ai

DECEMBER 18, 2023

Reverse IP lookup tools work by revealing the associated domain names hosted on a specific IP address. This includes details such as: Organizations or companies behind the domain/s Geographical locations of servers Additional insights into the technology infrastructure How Has Reverse IP Lookup Been Used in Marketing and Sales?

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Search Engine Land

DECEMBER 6, 2023

Such websites included Breitbart.com – a site the company had specifically added to its account-level domain exclusion list (i.e. blocklist) several years beforehand. ” Dan Taylor, Vice President, Global Ads at Google, denied the claims int he report, describing them as “wildly exaggerated” on X.

Advertising 119

Advertising Advertisers Branding Search Marketers 119

Search Engine Land

OCTOBER 26, 2023

To find out, I analyzed 100 random keywords spanning various categories, collecting data on the top 100 ranking websites, including referring domains and backlinks. To conduct this analysis, I divided the 100 keywords into specific categories: Electronics , Health and Beauty , Entertainment , and more. What would the data show?

SEO 120

SEO Health Entertainment eCommerce 120

Search Engine Land

AUGUST 7, 2023

Moz’s new Brand Authority metric can be found in Domain Overview. ” How it’s different from Domain Authority. Moz is the company that created the controversial Domain Authority metric , which predicts “how likely a website is to rank” in search, using a similar 1-100 scoring system.

Branding 90

Branding PR SEO Price 90

SMEI

MARCH 10, 2022

Competitor analysis is a prerequisite! Once you know what your objectives are, it’s important to conduct a competitive analysis and see what they’re doing to achieve their own marketing goals. A good way to perform research is to include competitive research in a SWOT analysis. Research Your Competition. What are your Threats ?

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Rock Content

JUNE 22, 2023

Therefore, working on some decisive points, like Domain Authority (DA), puts your company in a prominent position. But the million-dollar question is: exactly what is a good Domain Authority? What is Domain Authority? In simple terms, Domain Authority can be defined as the importance of a site in its niche.

SEO 80

SEO Price Digital Marketing Branding 80

Search Engine Land

FEBRUARY 14, 2023

When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. Defining SERP analysis So, what is SERP analysis?

SEO 96

SEO Education User-Generated eCommerce 96

Search Engine Land

NOVEMBER 13, 2023

This allows for a detailed analysis and a better understanding of the specific types of content needed for each topic. With these visuals, you are in a stronger position to develop more effective content strategies and enhance your communication with stakeholders outside the search domain. SUBSCRIBE See terms.

SEO 119

SEO Transform Communications User-Generated 119

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Transform 119

Transform User-Generated Analytics Market Trends 119

SMEI

MARCH 10, 2022

Competitor analysis is a prerequisite! Once you know what your objectives are, it’s important to conduct a competitive analysis and see what they’re doing to achieve their own marketing goals. A good way to perform research is to include competitive research in a SWOT analysis. Research Your Competition. What are your Threats ?

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Search Engine Land

NOVEMBER 30, 2023

Competitive analysis is a critical, regular initiative for PPC managers. Your own site will show as You in the table, with the rest broken out by their top-level domain. But Microsoft Advertising makes this analysis easier by showing a time series chart directly within the interface.

Advertising 114

Advertising Advertisers Management Branding 114

Martech

OCTOBER 30, 2023

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Another authentication protocol is DomainKeys Identified Mail (DKIM).

Email Marketing 111

Email Marketing Marketing Strategy Marketing Marketers 111

Neil Patel

DECEMBER 26, 2022

Out of the 30 URLs analyzed, we considered the following metrics: The number of organic keywords The estimated monthly traffic (for the page as a whole, not just based on our specific query) The number of backlinks acquired The domain rating The word count. The word count is 1,379, and the website has a domain rating of 88.

Content Marketing 98

Content Marketing Product Food Place 98

Search Engine Land

JUNE 26, 2023

SWOT analysis is one such classic marketing tool that can guide your SEO efforts and maximize return on your investment. This article will explain how to conduct an SEO SWOT analysis and how you can use this time-proven approach to focus your efforts and improve your SEO. W eaknesses. O pportunities. Attack and defend. Local business?

SEO 98

SEO eCommerce User-Generated Analytics 98

Neil Patel

FEBRUARY 1, 2021

Another outstanding feature of this plugin is the option to easily optimize your page with a TruSEO score, where you can get a more in-depth analysis of your data with a click of a button. 2 – Yoast SEO – The Best WordPress SEO Plugin for Page Analysis. All you need to do is sign up with a domain or URL prefix. . #6

SEO 144

SEO Price Analytics Social Media Marketing 144

Search Engine Land

SEPTEMBER 1, 2023

Choose a keyword difficulty that isn’t more than 10-15% points higher than your current domain authority (a metric you can measure in those all-in-one search marketing platforms mentioned above). Start with a viable strategy now, and as your domain authority builds, you can go after more competitive terms in time.

User-Generated 136

User-Generated SEO Search Marketers Price 136

Search Engine Land

MARCH 15, 2024

URLs crawled by subdomain (if applicable / a domain-level property). For larger sites, log file data and analysis can be more useful than this report, but for many sites, the Search Console crawl stats report can be a very helpful free resource for diagnosing crawl issues. Specifically, you can look at: Errors. Redirected URLs.

SEO 106

SEO Search Marketers Branding Analytics 106

Neil Patel

JULY 14, 2020

Competitor analysis. Because of that, I’m going to create a competitor analysis report that shows you your competition. You’ll also be able to see how your rankings compare to theirs over time as well as their SEO traffic, backlinks, domain scores, and, best of all, keyword opportunities (or keyword gap). But there is more.

SEO 145

SEO 145

Search Engine Land

OCTOBER 3, 2023

The core focus of trend analysis in ecommerce should always be to: Identifying opportunities for value creation. Multiplatform trend analysis Both resale and rental are emerging consumer trends in fashion. Users shop across multiple platforms, so we must not only focus on Google when performing any trend analysis for ecommerce.

Fashion 112

Fashion eCommerce SEO Product 112

Litmus

OCTOBER 1, 2021

Check your IP addresses and domain names against common blocklists, and get notified if any of them could affect delivery. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (think: emails that look like they come from Amazon but don’t). With Spam Testing, you’ll ….

Analytics 84

Analytics Management Branding 84