Backlinko

FEBRUARY 7, 2025

Analysis Look closely at your data to extract meaningful insights and find growth opportunities. Activation Once you complete your analysis, share your findings with relevant stakeholders. Add your domain (or a competitors website) and hit Search. This insight led us to emphasize transparent pricing in our marketing campaigns.

Price

Backlinko

JULY 19, 2024

Competitors Discovery The “Competitors Discovery” tab highlights other domains vying for your target keywords. Each domain is represented by a circle on the map. Hover over any domain to see key metrics like the number of keywords it ranks for and its average position. The centerpiece of this tab is the “Competition Map.”

SEO

Hubspot Marketing

JULY 10, 2024

Competitor Analysis Along with understanding where your company sites stand regarding keywords, it’s equally important to understand how you compare to your competitors. The platform’s robust features, like its backlink checker, competitor analysis, and organic keyword research, make it a popular go-to platform for marketers.

Price

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. Ahrefs’ extensive backlink database and keyword analysis capabilities make it a must-have for any SEO professional. It provides a wealth of SEO metrics, including an on-page SEO audit, keyword density analysis and social metrics.

SEO

Backlinko

NOVEMBER 22, 2024

After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. Like keyword tracking, market analysis, and technical SEO. For small- to medium-sized teams with one domain.

SEO

Search Engine Land

JULY 29, 2024

Research-driven strategy: SEO relies on keyword research and technical analysis to inform optimization strategies. Data-driven decisions : Leverage integrated insights from SEO and GEO research and data analysis to refine and enhance your optimization strategies.

User-Generated

Backlinko

OCTOBER 23, 2024

Further reading: Keyword Analysis: A Comprehensive Guide 4. Then, click the “ Apply ” button: Pro tip: Add your domain to the purple search bar in Keyword Magic Tool to get a customized Keyword Difficulty percentage for each term you search. Works well for audiences seeking detailed explanations or analysis.

Marketing Strategy

Search Engine Land

AUGUST 21, 2024

The finding is based on seoClarity’s analysis of 36,000 keywords. That finding came from an Authoritas analysis. of generative links (in this dataset at least) came from sources outside the top-ranking organic domains. showing a different URL from the same organic ranking domain.” Why we care. With only 4.5%

SEO

Backlinko

SEPTEMBER 6, 2024

Unlike GA, Plausible can filter spam domains and uncover traffic from Android apps. Even though Clicky doesn’t track cookies, you can still access Path Analysis reports to see how visitors move through your website. The product also lets you create visual maps of user flows, called Journey Mapping, for detailed analysis.

Analytics

Martech

JANUARY 7, 2025

Dig deeper: ChatGPT search vs. Google: A deep dive analysis of 62 queries Technical SEO At this point, technical SEO for LLMs isnt (by my understanding) all that different than technical SEO for traditional search engines. Builds backlinks from authoritative domains to strengthen your sites credibility.

SEO

Hubspot Marketing

JULY 16, 2024

Some areas like search engine data analysis will let you automate the majority of the work, while others will call for more human supervision. Not everyone realizes this, but ChatGPT can help you run a thorough content gap analysis. Some brands, like The Annuity Expert , also use AI to run a granular, semantic content analysis.

SEO

Martech

AUGUST 15, 2024

The AI Search Grader provides an overall grade indicating brand performance across AI search engines, a brand sentiment score, a share of voice score comparing brand visibility with competitors, and a personalized analysis highlighting strengths and weaknesses while suggesting improvements. Conversica upgraded its Conversational AI platform.

Analytics

Backlinko

AUGUST 26, 2024

Technical SEO analysis: Identification and prioritization of technical issues like broken links, duplicate content, missing meta tags, and page speed problems Actionable recommendations: Clear guidance on which issues to address in order to improve SEO performance. Enter your domain and click “ Start Audit.” Then click on “ Site Audit.”

SEO

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

Finance

Hubspot Marketing

SEPTEMBER 23, 2024

Focuses on backlinks to the site, which contribute to domain authority. For example, if you don’t have money set aside to improve your domain authority through quality backlinks, you may be tempted to resort to shady link-building practices. Focuses on content and page optimizations that help a site rank for certain keywords.

SEO

Backlinko

JULY 15, 2025

Run a Cross-Platform Competitive Analysis Want a goldmine of validated topics and format inspiration? Once you’ve done a manual review, use competitive research tools for deeper analysis. Enter one of your top competitors’ domains and click “ Search.” Enter your domain and up to four competitors’ domains.

Customer

Hubspot Marketing

JUNE 6, 2025

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” It’s geared toward people who need fast expert-level analysis on complex topics (e.g., Let’s explore what this means for content marketers.

Content Marketing

Search Engine Land

AUGUST 27, 2024

Affected fields include Auction Insight metrics such as Domain, Average Position, Impression Share, Outranking Share and several others critical for competitive analysis. You can still access all the competitive analysis metrics in Google Ads. Fields impacted.

Advertisers

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Table of Contents What is a content gap analysis? Think about it.

Marketing Strategy

Martech

DECEMBER 16, 2024

Build a brand that machines understand and trust Now is the time to detach emotionally from the importance of domains because, in the future, domains will matter far less than brands. Relationships to other known entities and insights derived from cohort analysis. Corroboration from multiple trusted sources across the web.

Transform

Buffer Marketing

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. But first…do you even need a competitor analysis tool?

Price

Backlinko

OCTOBER 21, 2024

Note: Monthly traffic estimates are from Semrush’s Domain Overview tool. 943 backlinks and almost 354 referring domains for the video marketing report page) Key Takeaways Leverage your unique data. If you’re an individual contributor Consider taking courses to level up in data analysis, interviewing techniques, or visual design.

SEO

Backlinko

NOVEMBER 29, 2024

Further reading: Google Analytics 4: Ultimate Guide & Tutorial Semrush Semrush has a wider range of SEO-specific tools compared to GSC and GA, especially in areas like: Keyword research Backlink analysis Competitor analysis Site audits Position tracking Semrush’s Project Dashboard is your control center.

Analytics

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

Customer Acquisition

Backlinko

MAY 14, 2025

Quick Overview of SEO Forecasting Methods There are two ways to predict your SEO growth: Keyword-based forecasting : great for modeling new topics or page opportunities Statistical trend analysis : ideal for projecting growth based on your past SEO performance But, which one should you choose? Its also the most technical method.

SEO

Martech

AUGUST 12, 2024

Companies with no domain : Identifies companies’ missing domain information, key for digital outreach and validation. Company count by buyer journey stage : Counts how many companies are at each stage in their journey, assisting your sales funnel analysis. Are you getting the most from your stack?

Health

Backlinko

DECEMBER 29, 2024

Use a free web speed analysis tool like GTMetrix to check your sites loading speed. After the analysis, youll get a grade, which tells you how well your site is performing, along with an overview of Core Web Vitals metrics. This includes the total number of referring domains and backlinks they receive and their authority score.

SEO

Backlinko

NOVEMBER 8, 2024

Enter your domain into the AI-powered search bar. Use sentiment analysis tools like Qualtrics. This generates a list of keywords that potential customers are looking for. It also gives you a clear view of market demand. Now let’s get AI to tailor this data specifically to your business needs. Let’s say you’re a SaaS company.

Price

Animalz blog

APRIL 24, 2025

But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. You can run an AISG analysis along with a manual query review every month to check if youre making progress.

PR

Orbit Media Studios

OCTOBER 16, 2024

Or maybe you spotted it during competitive analysis. Estimated Time: 30+ minutes of looking up keyphrases, checking difficulty and reviewing SERP analysis reports. More links (especially links from sites that have high authority themselves) means higher authority, for your page and your domain as a whole. You spot the keyword.

SEO

Backlinko

AUGUST 7, 2024

It might look something like this: Why Every Domain Needs an SEO Roadmap Every business has unique priorities. More than a simple to-do list, it’s a detailed picture painted with tactics, tasks, and timelines. Your SEO roadmap illustrates how your team will balance and work on key SEO opportunities.

SEO

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. Start by entering your domain and clicking Search. Think of it as people finding your content naturally when they search for information, products, or services. backlinks to date.

SEO

Martech

MAY 8, 2025

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making.

Transform

SocialPilot

JANUARY 27, 2025

However, competitor analysis isnt about copyingits about learning what works (and what doesnt) in your industry. Steps to do competitor analysis: Identify competitors: Focus on those competitors/businesses that are targeting the same audience as you. There is no feature foe competitor analysis. 5 (G2), and 4.3/5

Thought Leadership

SmartBrief - Marketing

SEPTEMBER 5, 2024

First-party data can be collected by any domain owner through user interactions like searches and bookings. A domain owner like Expedia Group with brands like Expedia, Hotels.com or Vrbo collects user data from visitors to these sites. What is first-party data? How do these cookies contribute to your online experience?

Advertising

Search Engine Land

AUGUST 6, 2024

Conversion modeling, based on those “cookieless pings,” requires a daily ad click threshold of 700 ad clicks over a seven-day period per country and domain grouping. You can do some analysis to understand that roughly one in four users who view the page with that form end up converting into a lead. Measure impact.

Analytics

Backlinko

DECEMBER 6, 2024

Our comprehensive keyword analysis guide will show you how to do this step-by-step. Open Semrushs Organic Research tool and enter your competitors domain name. This will help you find low-competition, informational keywords for your website. Review the list of keywords. Not sure how? Select your location with the drop-down.

Customer Journey