Scoop.it!

APRIL 12, 2022

This is where a content marketing strategy comes in handy. How content marketing can help your personal branding. Content marketing is a long-term approach that uses the creation and distribution of relevant, high-quality content consistently to attract and foster strong relationships with your audience.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. We're here to arm you with the best definition of a whitepaper in the context of business, and offer two examples for how one might use a whitepaper in their marketing strategy.

Whitepaper 145

Whitepaper eBook Thought Leadership Education 145

Adobe Experience Cloud Blog

MARCH 19, 2020

And the ROI is clear: Marketers are seeing up to 450% return on new revenue on their integrated direct mail campaigns. . When it comes to go-market-strategy, utilizing offline channels has become table stakes. . W e believe authentic relationships with your buyers and customers are achievable in a cluttered, digital world.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. YouTube has the power of Google behind it.

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Whitepaper Marketing Strategy Gen Z eBook 98

OnDemand CMO

JANUARY 10, 2025

Its the year for bold marketing moves and decisive action. In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets.

Thought Leadership 52

Thought Leadership eBook Marketers Marketing 52

AWeber

MAY 29, 2025

For example, a monthly newsletter could mix employee stories, educational content, and subscriber-only offers. Analyzing these metrics not only uncovers what your readers care about, but also helps guide your broader digital marketing strategy. If you want to make email marketing work, this is the place to start.

Email Marketing 63

Email Marketing Shoppers eBook Education 63

Adobe Experience Cloud Blog

MARCH 11, 2014

In today’s connected world, your content marketing needs to stand out, integrate your 360° branding , and be consumable across social media platforms and devices. All of these qualities are part of your visual content marketing strategy. If so, try to work that theme into the ebook’s language.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketers 86

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive ebooks. Calculators. Simulations.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Scoop.it!

AUGUST 18, 2022

How is SaaS Content Marketing Different? Most B2B companies are offering free resources (ebooks or newsletters) in exchange for an email address, like in the example below. How to Build a SaaS Content Marketing Funnel? Now, it’s time to break this strategy into smaller steps and implement! Let’s first see how.

Marketing Strategy 109

Marketing Strategy Content Marketing User-Generated Marketers 109

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Trigger-Based Marketing Email Examples.

eBook 145

eBook CRM Marketers Marketing 145

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

You may have used content in other marketing initiatives or for your broad-based marketing strategies, but with a few key techniques, you can create scalable content that supports your ABM programs across the entire customer lifecycle. Personalize at Scale. Want more tips on creating content for ABM?

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. There are many ways to be successful with inbound marketing.

Inbound Marketing 134

Inbound Marketing eBook Direct Mail Outbound Marketing 134

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. As you know, you need to educate the lead in order to drive it to the bottom of the funnel, and interactive materials are more effective than static ones in this regard. Sales Force.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Once they’ve progressed to the decision stage, the buyer has decided on their solution strategy, method, or approach. Doing so can help you map your content to the relevant stages of the buyer’s journey to make a marketing funnel.

Whitepaper 145

Whitepaper eBook Education Price 145

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Let’s explore actionable strategies and examples for each stage.

Customer Journey 130

Customer Journey Customer Energy Transform 130

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Backlinko

DECEMBER 6, 2024

Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. As you can see, the ToFu, MoFu, and BoFu marketing funnel is an effective framework for nurturing leads and guiding them toward conversion.

Customer Journey 85

Customer Journey User-Generated Marketers Marketing 85

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. This helps readers separate fact from marketing hype. This blog blends real estate news and educational content with personal success stories. Machine Learning Mastery is a great example of how to monetize in this space.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Adobe Experience Cloud Blog

MARCH 1, 2019

Continuing to educate yourself is key, especially in the always-changing landscape of marketing. Let’s dive into these buzzwords a bit so you can go into your next executive meeting feeling like a marketing rockstar. For example, think of the content marketing funnel. I’m glad you asked. Create Consistent On-site Content.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Adobe Experience Cloud Blog

JUNE 9, 2015

Let’s start by breaking down the consumer lifecycle into three buckets: Education and Awareness Building: While most health plans offer the same core services, not all plans are one-size-fits-all. As a healthcare marketer, you need to start the journey by educating health consumers on what their options are.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Combine content and experience.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Instead, many lead nurture tracks include only ebooks or datasheets.

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketing Marketers 137

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Contextual Marketing. Email Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Educational content is helpful content. Provide High-Quality Content.

Customer 144

Customer Whitepaper eBook Education 144

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. People arrive at them when they’re educating themselves about a topic. Tell a consistent story across your campaign materials.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

How will you differentiate your marketing from the competition? As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. Step 3: Alternative Evaluation.

Thought Leadership 134

Thought Leadership Inbound Marketing eBook Marketers 134

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. May 2nd, 2023, the ebook can be advanced ordered, but the physical book for some reason cannot.

Marketing Strategy 96

Marketing Strategy B2C CMO Marketers 96

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

SEPTEMBER 20, 2021

Content Marketing for Distributors: The A-Z Guide. Audience should be at the top of the priority list in every content marketing strategy. It also creates a win-win situation for your marketing strategy. Once you know your customer journey, take a funnel marketing approach. A is for Audience.

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

AWeber

MARCH 16, 2023

In this post, we’ll show you how to build a powerful email marketing funnel. 5 marketing funnel stages Now that you understand what the marketing funnel is, I’ll describe the stages of the marketing funnel and give you email marketing strategies for each stage.

Email Marketing 122

Email Marketing Customer eBook Education 122