Scoop.it!

APRIL 12, 2022

This is where a content marketing strategy comes in handy. How content marketing can help your personal branding. Content marketing is a long-term approach that uses the creation and distribution of relevant, high-quality content consistently to attract and foster strong relationships with your audience.

Marketing Strategy 100

Marketing Strategy Content Marketing Branding eBook 100

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. So no matter what your product is, you really need to understand who you are launching to, what your target market really is, and really understand that audience really well. You know how I talk about marketing strategy, strategy before tactics?

Product 58

Product Whitepaper Product Marketing Management 58

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

CXL

MAY 27, 2022

Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. This is a good lead generation strategy.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Search Engine Land

JANUARY 17, 2024

More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. What types of content can brands use for marketing and packaging for Google? Educational articles offering expertise. Event announcements.

SEO 123

SEO Branding Entertainment Communications 123

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 119

B2C Whitepaper Marketing Marketers 119

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

FEBRUARY 2, 2021

For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. General costs for each digital marketing channel (to compare). If their digital marketing strategies are more successful than yours, go where they are to catch up.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

CXL

OCTOBER 1, 2022

Most companies won’t accept them [dark funnel channels] because Gartner and Salesforce haven’t written an ebook on them. Build pages around the reason a visitor arrived and the needs of the target audience. Optimize every page for a single target market. Because of this, hidden channels are often overlooked.

SEO 86

SEO User-Generated Branding Copywriting 86

Scoop.it!

MARCH 23, 2023

Today, 82% of marketers have introduced content curation as a key part of their marketing strategy to position themselves as an industry authority and thought leader, and reinforce their relationships with the intended audience. To prevent this, you need to follow the best strategies.

Whitepaper 109

Whitepaper Law User-Generated SEO 109

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. You need a strategy to create and implement long-form B2B content effectively. Benefits of using long-form content in B2B marketing What do you get from using long-form content in your marketing strategy?

Thought Leadership 102

Thought Leadership eBook Content Marketing SEO 102

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

Promotion 98

Promotion Marketing Marketers Advertising 98

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Unbounce

APRIL 18, 2024

She has nine years of marketing experience working with major consumer brands, non-profits and startups in the US and UK. Specializing in online marketing, Abi has managed new website launches and developed marketing strategies to drive growth. We sent out emails that took readers to this landing page: 14.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Duct Tape Marketing

MARCH 1, 2016

Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and subscribers. Smart marketers realized that they needed to offer something valuable in exchange – an ebook, webinar or free trial of some sort. Precisely segmented visitors. 2) Speaking for leads.

Non-Profit 51

Non-Profit eBook Education User-Generated 51

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Duct Tape Marketing

JANUARY 15, 2016

What doesn’t make me excited is how many businesses are still trying to market on social media without a documented strategy. In this post you will learn the seven steps your business must take to create an effective social media marketing strategy. Step 1: Audit Your Current Social Presence. “Know thyself.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketing Marketers 53

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

MARCH 11, 2024

Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. Investigate the search queries people make within your target market.

Affiliate Marketing 88

Affiliate Marketing User-Generated Marketing Marketers 88

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. But don’t create content for content’s sake.

User-Generated 141

User-Generated CRM Marketing Marketers 141

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me!

Branding 78

Branding Global Marketing Fashion Whitepaper 78

Neil Patel

OCTOBER 21, 2020

If you understand bounce rate properly, it can tell you if your marketing strategy is effective and if your visitors are engaging with your content. The key is to understand what your “target” is and break down your bounce rate in a way that provides meaning. This is the easiest way to make marketing work for you.

Analytics 145

Analytics eBook Advertising Advertisers 145