Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing?

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Scoop.it!

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.

Email Marketing 88

Email Marketing Education eBook Digital Marketing 88

Litmus

OCTOBER 23, 2020

Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. The beady-eyed among you may already know that Litmus already sends some stylized plain text emails. Yes, Litmus sends plain text emails! Plain text style emails do have a place in our email program.

eBook 94

eBook Education Communications Place 94

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. AWeber AWeber is a full-fledged email marketing provider.

Product 89

Product eBook Price User-Generated 89

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an eye-catching design to grab your subscriber’s attention.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Neil Patel

SEPTEMBER 3, 2021

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. The most obvious benefit and one of the main reasons people turned to virtual job fairs in the first place is the added convenience.

Marketing 138

Marketing Marketers Price Education 138

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Source: Survicate.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Email Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

AWeber

OCTOBER 24, 2023

It also helps you avoid spending too much time on marketing. 4: Send an email newsletter Encourage people to sign up for your email list , then send a weekly “how to” or “tips” style newsletter that includes a call-to-action. 7: Publish an ebook Publishing an ebook allows you to help more people with your expertise.

Non-Profit 84

Non-Profit Transform Price Health 84

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! No one reads emails!” On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. That’s not bad, considering no one reads emails, right ? Email automation strategy.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Here are a few helpful tips to get you started.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Content marketing takes a more roundabout approach. Email Marketing for E-commerce.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. But you can also go one step further and make your customers the star of your video marketing. Share your culture: Is your company a great place to work? Use video to tell their story. .

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Hubspot Marketing

MAY 11, 2020

The pandemic has triggered a striking surge in the very thing that many marketers care about most: audience attention. According to research conducted by Edelman , 85% of people expect companies to use their power to educate their audiences during the COVID-19 crisis. No one team can manage a company-wide content audit alone.

Content Marketing 143

Content Marketing Marketing Marketers Communications 143

Adobe Experience Cloud Blog

MARCH 28, 2013

by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. Unfortunately, today’s buyers are bombarded with multiple marketing messages. Options for Segmenting Dynamic Content.

eBook 134

eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 21, 2013

In North America, our Priority 1 segmentations are Topic of Interest (like Social Marketing, Email Marketing and Marketing Automation), Verticals (like Healthcare or Education), and Competitor (people who use one of our competitors’ marketing automation products or email service providers).

Thought Leadership 134

Thought Leadership eBook Place Education 134

Duct Tape Marketing

MAY 18, 2023

Key Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. By building trust, providing education, and offering entertainment, newsletters have the power to nurture subscribers and connect with them by creating engaging content, and effective calls to action.

Advertising 91

Advertising Advertisers CRM Education 91

Litmus

MAY 18, 2020

Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. Like so much in email marketing, it all depends…. Where email content is driving people. What tools would you suggest? Net new leads.

Whitepaper 47

Whitepaper Education eBook Marketing 47

Duct Tape Marketing

OCTOBER 4, 2012

Today’s marketer must have multiple opportunities to build enough relationship capital to convert trust into a sale. Email marketing, combined of course with advertising, referrals, public relations and a total online presence is the complete package. 2) Content partner share. 3) Thank you suggest. 5) Endorsement swaps.

eBook 63

eBook Email Marketing Promotion Advertising 63

Duct Tape Marketing

JUNE 29, 2017

Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. What if there was a way to nurture, educate, and convert consulting leads into clients — at scale? ” For consultants, this means sharing what you know online in a way that educates your prospects.

Whitepaper 65

Whitepaper Education Manufacturing eBook 65

Sachs Marketing Group

JUNE 21, 2023

Brand awareness in digital marketing refers to the extent to which consumers are able to recognize or recall a brand within the digital space. When it comes to using digital marketing to increase brand awareness, it’s essential to recognize the power of leveraging multiple channels. This is key to standing out.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Is there anything else you’d need to know?

Management 79

Management User-Generated CRM Inbound Marketing 79

AWeber

MARCH 10, 2022

Your email marketing strategy should start with setting measurable and attainable goals. As an email marketer, your subscribers are your most valuable asset. So if your marketing efforts aren’t increasing your email list by over 22.5% Make it easy for people to subscribe to your emails. every year.

Email Marketing 65

Email Marketing eBook Marketing Marketers 65

Exposure Ninja

MARCH 7, 2024

Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine. And for that, your website needs to have the right elements in place. Digital marketing and online business management is an ever-evolving beast.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine. And for that, your website needs to have the right elements in place. Digital marketing and online business management is an ever-evolving beast.

Transform 52

Transform SEO COS Digital Marketing 52

Duct Tape Marketing

AUGUST 25, 2015

Once in place you only operate and update. The four system components are as follows: Map your marketing foundation. Explore potential marketing channels. Finally, you need to understand how to use content as the voice of your marketing strategy. Create a project catalog. Execute focused project bets.

Marketing 74

Marketing Marketers Education eBook 74

Duct Tape Marketing

JULY 6, 2011

Again, I’m not suggesting that this means you find a way to buy a few fans and then spam them into submission, but you must have a workable plan in place to move people from followers to prospects. For most businesses this means email. If you don’t, you won’t, it’s that simple.

eBook 72

eBook Education Place Customer 72

Duct Tape Marketing

NOVEMBER 29, 2011

No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. It’s integration as much as anything that makes email work, but there are a handful of things that you need to do to get the most out of the email component of the mix.

eBook 77

eBook Communications Price Email Marketing 77

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Email Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Power Digital Marketing

JANUARY 20, 2019

Not only is the tool meant to educate web developers, but it also helps them apply what they’ve learned to create and solve web issues on any website. Choose from 65 mobile-optimized templates already proven to convert well, including pages for signing up for a webinar, downloading an eBook and more. 6. web.dev.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Don’t be afraid to offer a free trial or a free ebook. His call to action wording is “Get Ebook,” but it’s been converting well for him.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Duct Tape Marketing

MAY 21, 2013

I also write a lot of content for needs beyond my blog – presentations, eBooks and webinars often show up in outline form on my blog. I use SEO plugin to create URL, title, and description but the headline is there to grab attention in places like Twitter and RSS readers. There’s a place to park ideas and a place for scheduled content.

PR 74

PR eBook Place Education 74

Hootsuite

MAY 9, 2023

Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back. Educational content. Influencer marketing.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Rock Content

MAY 12, 2023

The concept of marketing doesn’t change, but the methodology has evolved over the centuries. Digital marketing is done via the Internet. It involves: Email campaigns Social media posts and ads Commercial websites Blogs Newsletters Videos Ebooks What Is Remote Digital Marketing? What Do Remote Digital Marketers Do?

Digital Marketing 80

Digital Marketing eBook Marketing Marketers 80